May 17, 2020

Comment: The 'boring' truth behind artificial intelligence

AI supply chain
automated reality supply chain
Mark Danaher – Head of Disrupt...
4 min
AI has the potential to change the face of the supply chain industry
Recent advances in artificial intelligence mean that soon no-one will need to go on holiday, have dinner in a restaurant, watch a film, or even go on a...

Recent advances in artificial intelligence mean that soon no-one will need to go on holiday, have dinner in a restaurant, watch a film, or even go on a date. Thanks to the miracle of technology, we’ll be able to send the machines to perform these tiresome chores for us, freeing up valuable time for much more satisfying tasks such as completing our tax returns.

This dystopian vision is obviously ridiculous, but it illustrates how we’re getting the conversation about AI the wrong way around. Consider, for example, how most stories about AI focus on how technology can beat the world’s best Go player, or write genuinely frightening horror stories. All this is terribly clever, but it doesn’t help businesses to harness the power of AI.

In fact, it only serves to obfuscate what AI is actually useful for, and how it can transform businesses’ operations by automating much of the drudgery involved in many business processes. In fact, many of the most exciting applications of AI are deathly dull – they involve tasks such as compliance, auditing, and crunching through enormous volumes of data. This dullness is what makes AI so interesting; yet you wouldn’t know it from what you read in the papers.

As an industry, we’re doing a really poor job of communicating the real-world applications and benefits of AI. While the media naturally wants to focus on robotic waiters and poetry-writing chatbots, technology providers aren’t helping things by blithely appending “AI” to every product or service they sell, like some sort of verbal tic.

As a result, many businesses end up thinking that these exciting applications are the whole point of AI, and that the technology has no practical use for their day-to-day operations. This mentality, if it continues, will have some serious repercussions; not just within individual businesses, but potentially on the wider economy.

If we leave artificial intelligence to the research scientists, they will develop some fascinatingly clever and utterly useless applications, such as the first artificial stand-up comedian. We need to get businesses comfortable with AI, and capable of using it effectively if we are to unleash its full potential. If we want AI to crack the most difficult questions facing our world today, then we need to develop the skills within business, and start the long process of experiment and iteration on which new discoveries depend.

For most companies, their first experiments with AI won’t be an attempt to pass the Turing Test, but rather the automation of tedious tasks and business processes. Businesses should be looking at how they can apply AI to solve the real problems that they are facing in the here-and-now; issues such as the time-consuming and expensive task of compiling financial reports, de-duplicating big data sets, conducting compliance, or answering common customer queries.


While AI applications will differ widely between different companies and industries, the urgent imperative of adopting, experimenting and adapting this technology is common to all. Take healthcare, for example. It’s all very well talking about robot doctors and AI diagnosticians, but unless health providers have the technology infrastructure, the organisational experience and the human expertise, it’s going to be impossible for them to bring these life-changing applications to fruition.

We also need to start seeing the bigger picture. This is not just an issue for individual organisations, but a matter of strategic importance to UK plc. Artificial intelligence obviously has a central role to play in fixing this country’s longstanding productivity problem by automating tasks and making workers more efficient. Meanwhile, businesses that adopt AI initiatives will be helping to train the next generation of technology experts, and providing them with the sort of practical experience that you simply can’t get in the classroom or lecture theatre.

This, in turn, helps us to address one of the biggest concerns about AI, which is that it will steal our jobs and make entire careers redundant. You’ll often hear the claim that these technologies will create as many jobs as it destroys; this will only be true if we are giving workers the skills they need to master AI, rather than be replaced by it.

We need to make AI seem relevant to every organisation and so, somewhat counterintuitively, we should celebrate this technology’s ‘mundanity’. The alternative approach – indeed, the one we seem to have been following so far – is to make it seem so theoretical, impractical and removed from the real world that few end up adopting it.

Instead, let’s concentrate on the dull and repetitious processes where AI can bring immediate and transformative benefits. Above all, let’s keep AI in its place – no-one wants the robots to have all the fun.

Share article

Jun 18, 2021

New speakers announced for Procurement & Supply Chain Live

2 min
Two leading executives join the lineup for this September’s inaugural supply chain and procurement live event, Procurement & Supply Chain Live

Two leading executives in supply chain transformation have been confirmed for this year's Procurement & Supply Chain Live event. 

Procurement & Supply Chain Live is the perfect opportunity to hear from prominent executives at the world’s leading procurement and supply chain businesses. The event will be streamed live from Tobacco Dock, London via the leading networking platform Brella.

CLICK HERE to sign up for Procurement & Supply Chain Live today and enjoy special early bird rates

The three-day show, running 28-30 September 2021, is an essential deep dive into the industry, with influential speakers sharing insights and strategies from their organisations, group roundtable discussions, and fireside chats. 

We take a look at the latest additions to the already amazing lineup of speakers announced so far, and what they will bring to the flagship event.

Shaun Plunkett 

VP Global Supply Chain at Macmillan Education Ltd

Shaun Plunkett

Shaun Plunkett has over 30 years of supply chain leadership experience in FMCG, entertainment and media sectors, supporting multi-billion euro businesses including Universal Music, EMI, Sony Music, Harper Collins and Associated British Foods. He has a track record of successfully delivering transformational change coupled with award winning operating models and developing and coaching global teams. Plunkett says that challenging the status quo is at the heart of what drives him on a daily basis - and encouraging others to continuously push the boundaries. 

Read more about Plunkett’s involvement in Macmillan Education’s supply chain transformation HERE

Vikram Singla

Digital Transformation Lead, Oracle UK and Board Member, CILT at Macmillan Education Ltd

Vikram Singla

Vikram Singla is digital transformation director at Oracle, UK. He helps supply chain and finance business leaders leverage technology to deliver meaningful business outcomes for their organisations. He also serves on the board if CILT (Chartered Institute of Logistics and Transport) – UK and is an Honorary Visiting Fellow at Anglian Ruskin University. Singla has more than 25 years’ experience in the technology sector, and in global supply chain transformation, including deploying business transformation programmes for Fortune 500 firms. In his spare time, Singla is a passionate brand ambassador for Cancer Research.


Plunkett and Singla join a growing line-up of speakers, including: Sheri R. Hinish, IBM; Robert Copeland, G4S; Daniel Weise, BCG; Mark Bromley, Mastercard; David Loseby, Rolls Royce; and Ninian Wilson, Vodafone Procurement Company. 

CLICK HERE to secure your place at Procurement & Supply Chain Live

Share article