One of the largest branded shelf-stable seafood companies in North America has partnered with SAP to become the first food company to incorporate SAP blockchain technology into its production.
Bumble Bee Foods announced in a statement that it has implemented the SAP Cloud Platform Blockchain service into its production to trace the journey of yellowfin tuna from the Indonesian ocean right to the customer’s dinner table.
The blockchain technology will allow consumers and customers alike to access information as the to the origin and supply chain journey of Bumble Bee Food’s Natural Blue by Annova yellowfin tuna through the use of smartphones and QR codes on product packaging. This will provide them with real-time information surrounding the size of the catch, point of capture and the fishing community that caught it. SAP’s blockchain technology enables greater authenticity, traceability, safety, fair trade fishing certification and sustainability right through the supply chain.
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“With SAP, we have the ability to track fish the moment it’s caught and as it travels around the world, telling the story of each tuna while positively impacting ecosystems and the lives of the people all the way down the line,” Bumble Bee Foods Chief Information Officer Tony Costa said. “Bumble Bee has long been an industry leader in tracing its seafood products, and the addition of SAP’s blockchain technology allows us to further elevate our efforts in complete transparency with consumers and customers, providing assurance that their fish is fresh and it’s been sourced fairly according to our commitments to the International Seafood Sustainability Foundation.”
Bumble Bee selected SAP for its blockchain implementation as it believes blockchain is the safest possible way to share data between parties because it is incorruptible and verifiable. Bumble Bee is the first food company to incorporate SAP blockchain technology into its production.
“This solution is an example of how blockchains can be used to revolutionize the future of food,” said Oliver Betz, global head and senior vice president of SAP Innovative Business Solutions, part of SAP Digital Business Services. “It creates transparency and traceability across the food supply chain, from the ocean, across the cold chain, to the warehouse, store and our table. When we help enterprises like Bumble Bee to make innovation real, we support the consumer’s need to know and reinforce their faith in the brands they trust.”