May 11, 2021

Clarins and NEOLINE Collaborate for Eco-Friendly Shipping

Oliver Freeman
4 min
Clarins, a leading international skincare and cosmetics brand, commits to NEOLINE’s environmentally-friendly shipping initiative to end Scope 3 emissions.
Clarins, a leading international skincare and cosmetics brand, commits to NEOLINE’s environmentally-friendly shipping initiative to end Scope 3 emissi...

Clarins, the 1954 brainchild of French masseur Jacques Courtin and one of the global pioneers in skincare and cosmetics, has announced yet another trailblazing initiative ─ and it’s got nothing to do with creams or powders. 

Today, the French group has signed a letter of commitment to maritime transport with NEOLINE, a 2015 environment and economic sustainability-driven transatlantic freight startup, to become the very first cosmetics industry company to commit to environmentally-friendly shipping. 

As part of the commitment, Clarins has agreed to reserve 20% of its US-based trade to travel with NEOLINE on a shipping route that, if all goes to plan, will see the freighters eco-friendly ships travel from Saint Nazaire on the French Atlantic Coast to Baltimore on the eastern seaboard of the United States, starting in 2023.


“Guided by our ClarinsWeCare CSR promise to care for people and to care for the planet, we are acting with determination to reduce our carbon footprint by 2025. With this partnership, we are pioneering the way forward for our sector and are proud to support NEOLINE and to take a new step towards making life more beautiful and passing on a more beautiful planet.”

─ Virginie Courtin-Clarins, Clarins Executive Vice President

Clarins’ Sustainability Initiative

Clarins is one of many multinational corporations striving towards net-zero carbon emissions. The organisation owes its success to the plants that produce its “precious” effective ingredients and products, and so, from the rare plant formulas to the raw materials chosen in the company’s packaging, Clarins has a value system based on an abiding respect for nature and the environment. 

Originally, the leading beauty botanist strived to honour those principles by extracting the benefits of each plant without harming the ecosystems in which they thrive and by replacing the ingredients that they harvested. 

In light of calls by leading sustainability bodies and environmental scientists for organisations to lessen their Scope 3 greenhouse gas emissions, Clarins developed a corporate responsibility (CSR) strategy back in 2008 that would reduce its carbon footprint and see the company heralded as a pioneer a beauty industry ripe for disruption in the sustainability space. 

The Problem with Scope 3 Emissions

Having already neutralised its Scope 1 and 2 emissions on its drive for carbon neutrality, Clarins is prepared to continue its ambitious initiative to reduce its wider carbon footprint by 30% in 2025 by setting its scope on greenhouse gas (GHG) emissions.

The problem with Scope 3 GHG is that it’s an environmental impact external to the company itself. Rather, it represents the emissions that come from external stakeholders like suppliers and freight companies along the company’s globally interconnected supply chain.

Currently, Clarins is well-equipped to meet its targets, with an in-house product eco-calculator, which measures a series of indicators to help the company assess, make choices, and perform energy gains, including: 

  • CO2 emissions
  • Water consumption
  • Percentage of recycled material
  • Recyclability of packaging
  • Choice of abundant materials and new, less-polluting materials

As we move into an era of sustainability-focused initiatives, this asset should help the company achieve its goals with haste and, with any luck, it’ll meet the President of the Supervisory Board and son of Founder Jacques, Christian Courtin-Clarins wish for “our children to breathe clean air and drink pure water in the future before that becomes a luxury”. 

Why Did Clarins Choose NEOLINE?

So, where does NEOLINE fit into Clarins’ CSR strategy and evolving sustainability philosophy?

Given that Scope 3 emissions are one of the most environmentally damaging aspects of modern life, the supply chain needs a huge clean-up. That clean up can only come through innovative new solutions that lessen logistics companies’ reliance on fossil fuel-guzzling ships and transportation vehicles. 

Enter NEOLINE. The French shipping startup provides an innovative and unique solution and potentially the answer to the supply chain’s current environmental woes. Open to all shippers, NEOLINE provides a “responsible shipping service” that allows for a 90% reduction in CO2 emissions related to the shipping of goods on transatlantic lines, compared to a conventional ship of the same size. The company’s cargo ships, which measure 136 metres and are equipped with 4200 metres-squared sails, rely not on fossil fuels but on clean and renewable wind energy for propulsion. 

Currently, NEOLINE intends to launch its pilot line in 2023, running two ships in rotation. The first ship will depart from Saint Nazaire and Montoir de Bretagne before sailing across the Atlantic to the ports of Saint-Pierre et Miquelon, where it will pick up or drop off cargo intended for either side of the pond. The second ship will travel between Saint-Pierre et Miquelon, Halifax and Baltimore to ensure that freight reaches its sister ship for transatlantic transportation. 

This development is hopefully the first of many, demonstrating the potential of renewable wind energy as a form of propulsion in a supply chain industry that consumes fossil fuels as a human breathes oxygen. 

“We are very pleased to provide Clarins with the cleanest shipping solution to reach its market in the Americas. Clarins’ range of premium and responsible cosmetics will cross the Atlantic to Baltimore onboard our sailing cargo ships, reducing its environmental footprint by 90% compared to conventional shipping. As we enter the final phase of negotiations with financiers and the shipyard and prepare to launch the construction of our first Neoliner this Summer, Clarins’ commitment to us is a strong signal.”

─ Jean Zanuttini, President of NEOLINE

Share article

Jul 24, 2021

DHL partners with Riversimple in sustainability move

3 min
DHL Supply Chain has announced a partnership with a focus on sustainable personal transport combined with green logistics with Riversimple Movement

Riversimple Movement, a Welsh hydrogen vehicle manufacturer, has found a new partner in the world's 11th largest employer: DHL Supply Chain. The two companies, who have recently signed an MoU, pledge to bring sustainable zero-emission vehicles to the UK, and their targets don’t stop there. The duo looks to be busy, with their sights set on developing sustainability initiatives, securing the necessary finances required to achieve the volume production of hydrogen vehicles, and designing and subsequent trialling of zero-emission transport.

DHL has already begun assisting its new partner in preparing for its first full-scale manufacturing facility, which will house the production of hydrogen-electric vehicles. 

“It’s exciting to be partnering with a highly innovative company like Riversimple, which has sustainability at the heart of its mission,” says Managing Director of DHL Manufacturing Logistics UKI, Mike Bristow. “As the world’s leading logistics company, it is our responsibility to guide the industry to a sustainable future.”

DHL has recently launched “The Sustainability Playbook”, designed to create a roadmap to implement the next generation of global supply chain. 

“Excellence. Simply delivered. In a sustainable way.”

As one of the leading drivers in global trade, DHL claims to be aware of its immense responsibility to steer innovation. Conscious of the impact their global operations have on the environment, the company initiated “Strategy 2025” - delivering excellence in the digital world. The goal: to focus increasingly on harnessing the potential for sustainable long-term growth and expanding the already-underway digital transformations within the business. 

“Strategy 2025” aims to cumulatively invest €2bn in digitalisation through to 2025, in the hope that this will enhance customer experiences. They also predict a €1.5bn yearly run rate by FY’25. 

Currently, DHL boasts a large green logistics portfolio, including carbon offsetting, green optimisation, and clean fuel and energy products, all as available ways to make the supply chain industry more sustainable. 

“We have repeatedly redefined logistics, from introducing the industry’s first green product to becoming the first logistics company to commit to a zero-emissions target,” says DHL. 

“In the past 15 years, we have continuously improved our carbon efficiency while introducing innovative green logistics solutions to make supply chains more sustainable and help our customers achieve their environmental goals.”

DHL move to lead supply chain sustainability

As the world’s 11th largest employer, and with around 570,000 employees worldwide, DHL is in a position to lead the supply chain towards a greener future. Its recent partnership with Riversimple hopes to inspire other companies within the industry to follow. 

Hugo Spowers, Founder and Managing Director of Riversimple, acknowledges DHL’s commitment to sustainability.

We’re very pleased to be collaborating with DHL to help us achieve mass production in the UK in the near term, and hopefully partner with us on a global level as we deliver our goal of systematically eliminating the environmental impact of personal transport.

Share article