Packaging Innovations two day seminar, February 26

By Freddie Pierce
The two day seminar programme running throughout Packaging Innovations at the NEC on 26 & 27 February 2014, will also feature experts from Recoup...

The two day seminar programme running throughout Packaging Innovations at the NEC on 26 & 27 February 2014, will also feature experts from Recoup, Marks and Spencer, Wilkinson, Tesco, Asda and olive brand Oloves. These free to attend learnShops provide visitors with the latest thinking and developments, plus real-life examples of innovation in action that just might help their business or packaging idea evolve.

Paul Young, Head of Packaging Services at DHL Supply Chain, will open day one with ‘Packaging in 2050: A Scenario study’.  By using DHL commissioned research, Paul will divulge five visions of the most critical factors – including trade and consumption patterns, technological and social trends as well as climate change and an estimation of their probable impact on people’s behaviour and values in 2050.

Lars Wallentin, Founder of Packaging Sense, will be drawing upon his experiences after a 40-year career at Nestlé as head of packaging design, as he talks ‘Packaging Sense’ at the show. His learnShops session will take you on a 220 image trip from the very beginning of positioning through to the development of a concept and the execution of packaging design.

Retail giants will be out in force, Phil Huggett, Own Brand Packaging Manager at Wilkinson, will share his company’s insights into ‘How we made a million’ drawing on his experience in general merchandising and non-food packaging to explain what retailers want when commissioning packaging design and how to understand what the customer actually wants, as well as giving some common pitfalls to avoid.

Paul Earnshaw, Packaging Manager at Tesco, will provide ‘Tesco’s view of the packaging supply chain’. Correspondingly, Ian Schofield, Own Label Manager at Iceland Foods, will also cover the ‘Packaging Challenges for Retail’ and with online becoming a new driver, how packaging must change to reflect this trend. This key topic will also be discussed at this year’s BIG Packaging Debate, where a panel of packaging experts will form a lively Question Time style session. 

These independent seminars and case studies are selected to provide inspiration and practical guidance on packaging and print issues. To see the full learnShops line-up and to register for free entry to the exhibition visit www.easyFairs.com/PIUK

Visitor registration is free and now open via the Packaging Innovations website www.easyFairs.com/PIUK

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