Meet the speakers: George Lawrie, VP & Analyst, Forrester

Forrester Vice President and Principal Analyst, George Lawrie, will be speaking at Procurement & Supply Chain LIVE: The Risk & Resilience Conference

In Brief

Name: George Lawrie 

Company: Forrester

Position: Vice President and Principal Analyst

Year joined: 2006

Attending Procurement & Supply Chain LIVE: Wednesday April 27

Subject: How smart manufacturing technologies are reshaping global trade patterns

Who is George Lawrie?

Forrester VP and Principal Analyst George Lawrie will discuss the rise of smart supply chains and how AI-driven cloud collaboration drives more sustainable and resilient product design, sourcing, supplier collaboration, and customer experience.

He says: “Smart supply chains apply machine learning and AI to improve networked companies’ abilities to anticipate changing demand and to synchronize sourcing, production, and transportation. 

“Smart manufacturing technologies are subsequently reshaping global trade patterns. All of this is done to profitably meet customers’ expectations of variety, resilience, and sustainability, regardless of supply disruption. 

“The same technologies drive the evolution of collaborative supply networks.” 

Who is Forrester?

Forrester helps business and technology leaders use customer obsession to accelerate growth. It empowers customers’ leadership, strategy, and operations. 

The company says: “Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today’s unprecedented change in order to succeed.”


About Procurement & Supply Chain LIVE: The Risk & Resilience Conference

This year, sister publications Procurement Magazine and Supply Chain Digital are heading back to the Tobacco Dock (London, UK) to host Procurement & Supply Chain LIVE: The Risk & Resilience Conference

The two-day hybrid event will be held on the 27th and 28th of April 2022, in-person and broadcast live via our fully interactive virtual platform.

To attend in-person or virtually for Procurement & Supply Chain LIVE: Risk & Resilience, click here.

Across these two unmissable days, the agenda will include seven core themes:

  • Supply Chain Risk & Resilience 
  • Digital Procurement
  • Transformation 
  • Supply Chain Sustainability 
  • The Global Logistic Forum 
  • Supplier & Contract Management 
  • Digital Ecosystems

To explore the full agenda for Procurement & Supply Chain LIVE: Risk & Resilience, click here.

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