Meet the speakers: George Lawrie, VP & Analyst, Forrester

April 11, 2022

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Forrester Vice President and Principal Analyst, George Lawrie, will be speaking at Procurement & Supply Chain LIVE: The Risk & Resilience Conference

In Brief

Name: George Lawrie

Company: Forrester

Position: Vice President and Principal Analyst

Year joined: 2006

Attending Procurement & Supply Chain LIVE: Wednesday April 27

Subject: How smart manufacturing technologies are reshaping global trade patterns

Who is George Lawrie?

Forrester VP and Principal Analyst George Lawrie will discuss the rise of smart supply chains and how AI-driven cloud collaboration drives more sustainable and resilient product design, sourcing, supplier collaboration, and customer experience.

He says: “Smart supply chains apply machine learning and AI to improve networked companies’ abilities to anticipate changing demand and to synchronize sourcing, production, and transportation.

“Smart manufacturing technologies are subsequently reshaping global trade patterns. All of this is done to profitably meet customers’ expectations of variety, resilience, and sustainability, regardless of supply disruption.

“The same technologies drive the evolution of collaborative supply networks.”

Who is Forrester?

Forrester helps business and technology leaders use customer obsession to accelerate growth. It empowers customers’ leadership, strategy, and operations.

The company says: “Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today’s unprecedented change in order to succeed.”