EIPC brings production of SUBWAY cookies to Europe

By Admin
Follow @SamJermy and @SupplyChainD on Twitter.European Independent Purchasing Company (EIPC) is delighted to announce that production of the SUBWAY bran...

Follow @SamJermy and @SupplyChainD on Twitter.


European Independent Purchasing Company (EIPC) is delighted to announce that production of the SUBWAY brand’s cookies has moved to Europe, marking the first time the famous cookies have been produced outside of the United States.

The cookies will now be produced at the ARYZTA Bakery in Gerolzhofen in central Germany, and distributed by EIPC to over 4,500 SUBWAY stores across Europe. 

Offering the same great taste and value for money, the ARYZTA Bakery will produce over 100 million SUBWAY cookies a year and different varieties of the SUBWAY brand’s own label cookies such as Chocolate Chip, Chocolate Chunk, Raspberry Cheesecake, Oatmeal Raisin, White Chip and Macadamia Nut.

The new bakery has been opened to meet the growing demand for the SUBWAY brand in Europe. By 2020, the number of SUBWAY stores in Europe is expected increase by almost 40 percent from the current 4,500 to 8,000.

Ben Fricke, Commercial Director at EIPC, said: "For expansion plans of that magnitude we need suppliers who will grow with us and an organised team responding to the needs of Franchisees and markets appropriately”

With the cookie production move to Germany, EIPC has now successfully completed the move to Europe to reduce food miles, allow for a quicker response rate, and create a more flexible supply chain. Wherever possible, the bakery will also use locally sourced ingredients from Germany, strengthening the efficiency and flexibility of the supply chain further.

Frank Kleiner, Managing Director at ARYZTA, said: “ARYZTA has been a global bread and cookie supplier for the SUBWAY brand for more than 20 years. The change to produce in Germany is also a key partnership commitment from ARYZTA to help the brand grow in markets that continue to open new stores and fuel brand growth in this, the SUBWAY® brand’s 50th anniversary year.”

By moving production of the cookies to Germany, they will now be made using free range eggs, as is the case with all of the SUBWAY brand’s own label products in Europe. That has been a goal of the EIPC’s as part of the SUBWAY® brand’s commitment to responsible sourcing and animal welfare standards.

The new 600 square metre bakery in Gerolzhofen was chosen for its central Europe positioning to provide optimum distribution efficiency to SUBWAY® stores across Europe. The bakery is an extension of the existing Hiestand Deutschland GmbH bakery, which started operation in 1989. Now owned by ARYZTA, the world’s largest specialty bakery company, construction of the bakery extension has taken a year with EIPC ensuring the latest technological developments and advancements are featured throughout. 

The bakery also has a state-of-the-art research and development centre, which EIPC will use to work with SUBWAY and ARYZTA on ongoing cookie innovation. The new cookie bakery has also benefited the Gerolzhofen community, with a number of job opportunities created.  An additional 50 positions have been recruited for and filled to produce the SUBWAY® brand’s cookies; now 350 employees are working at the ARYZTA bakery.  

Mike Attwood, Purchasing Director at EIPC, commented: “We are delighted to have moved the production of the SUBWAY brand’s famous cookies to Europe for the first time. We’ve been working towards this milestone for many months, as we continue to seek the most innovative and efficient procurement methods for SUBWAY Franchisees across Europe, without comprising the quality or great taste that the brand is known for around the world.

“The new bakery will be a huge asset to our supply chain, with faster response rates and reduced distribution times, enabling us to better serve the Franchisees. We completed a period of rigorous testing at the bakery, and production has now officially started.  We hope the bakery will prove a great success and asset to EIPC’s management of the SUBWAY brand’s supply chain in Europe.”

Owned by SUBWAY Franchisees, EIPC is a non-profit making organisation that delivers financial and service benefits to Franchisees through volume purchasing and pan-European supply chains.  The company is responsible for procuring the SUBWAY brand’s food, packaging, equipment, utilities and services for over 4,500 stores across Europe.

European Independent Purchasing Company Limited (EIPC) was formed in 2001. Owned by SUBWAY Franchisees, it is a non-profit making organisation that delivers financial and service benefits to SUBWAY Franchisees through volume purchasing and pan-European supply chains.

The company is responsible for procuring the SUBWAY brand’s food, packaging, equipment, utilities and services for over 4,500 SUBWAY® stores across Europe – by negotiating price, supply and distribution terms.

In addition, EIPC looks at all supply chain opportunities that will result in better operations, savings or quality for SUBWAY® Franchisees. The overall aim of EIPC is to help SUBWAY Franchisees be as profitable and competitive as possible. Since 2001, EIPC has delivered over £184million of benefit to SUBWAY Franchisees across Europe.


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