Crown celebrates its 50th birthday with global CSR campaign
To celebrate turning 50 this year, every country in the Crown world is taking part in a global CSR campaign called Crown’s Golden Relay.
Throughout 2015, each country will organise its own fundraising events to support a common cause, local charities that fund children’s education or health issues. The aim of this campaign is to raise $ 50,000 collectively. In true relay style, each country will carry out its events in the order that Crown opened since 1965. As the company’s roots were established in Yokohama, Japan had the honour of kick-starting the campaign in the last week of January.
Crown Japan chose to organise a cocktail party to support the Kids Earth Fund (KEF), a charity that raises money to help children who suffer from the result of war, poverty and environmental contamination. The money raised will provide food for a school in Cambodia that looks after 53 children with HIV. Over 80 of Crown's clients, service partners, friends and employees attended, raising a remarkable $4,400 at the occasion, exceeding its original goal of $1,000 by 340 per cent.
At the event, Jim Thompson, Crown's Founder and still the chairman to this day, met with Harumi Torii, KEF's Founder. The Japan organisation has already passed the baton to runner number two, Hong Kong.
Co-ordinated celebrations were taking place across the Crown world last month, on the exact day of the golden anniversary of the establishment of the company, starting in New Zealand and finishing in Hawaii.
Thompson said: “Turning 50 is such an accomplishment, and something we are very proud of. It is rare for a private company of Crown’s size reach 50; it’s truly unique. Today we’ll be reflecting about what we’ve achieved over 50 years and how we have used the same key values even since 1965.
“We’ll be sharing pictures of our celebrations, so be sure to come back and take a look later this week.”
The company started from humble beginnings, as Thompson arrived in Japan after trekking throughout Europe and Asia after their undergraduate studies in the mid 1960’s. It was in Yokohama in 1965 when Thompson rented one tiny single room with a desk and one other employee, where the Crown story began.
Business began with contracts for the U.S. military, which was moving personnel to and from the USA. The organisation grew steadily in the early years and 1970 the business already had a turnover of $1 million.
For more information, please visit: https://www.crownworldwide.com/en-us