What impact are bargain days having on peak planning and supply chain?
Bargain days are growing increasingly popular since the rise of Black Friday and Cyber Monday. Amazon Prime Day is another that has recently joined the ranks, and its huge success in 2017 has encouraged other retailers, such as PC World, to follow suit with flash sales of free delivery and cheaper prices.
But what effect is this additional strain, previously contained to the Christmas period, having on the supply chain, and can the traditional approach to peak planning withstand the added pressure?
It is expected that bargain days will become increasingly popular over the coming years, with more and more retailers feeling compelled to lower their prices as a result, in a bid to retain customer loyalty while bringing in new business. But this places a huge strain on the supply chain due to the sheer number of deliveries, the amount of preparation and the extent of stock management needed for these days to run smoothly.
For retailers to succeed in these changing times and comply with their customers’ evolving needs, they must ensure they have the supply chain infrastructure in place to plan effectively for peak demand generated by sales and marketing campaigns, and to meet the expectations set by them. In doing so, there’s an intrinsic need to become ever more innovative, flexible and data-driven with the management of expectations for faster delivery and instant stock replenishment.
Bargain days can, after all, cause more harm than good if, on the day, stock is not available or can’t be delivered within the allotted delivery time.
Leveraging real time information and real time demand, advanced route optimisation can transform supply chain performance, but this must be as part of joined up, end-to-end operations, taking into account both in-store and online demand.
As peak planning becomes more of a day-to-day consideration than an annual one, warehouse management systems are key to unlocking the flexibility and agility to react swiftly to surges in demand, while reducing error margins and saving costs – ensuring the delivery process meets customer expectations while also proving profitable.
With a clear view across the supply chain, alongside real time visibility of new orders and existing commitments, retailers can lead the way with next level customer convenience. For example, with the introduction of unique profitable choices specific to them through a dynamic booking strategy – based on factors such as address, products purchased, delivery network capacity, value added services such as installation and orders already in the booking system.
Automation is now the only effective route to achieving the level of flexibility and scalability needed to achieve this. From strong interfaces for data exchange, through to stock receipts, cross docking, over refilling, pick-pack-ship, local carrier integrations, reverse logistics handling and order-status updates along the whole order lifecycle, automated processes via a warehouse management system specifically geared to eCommerce fulfilment are key to this joined up approach.
The result is not only a solution to effectively manage peak times and alleviate the pressure applied by bargain days, but to also instill optimum performance throughout the supply chain day-to-day. Only with the right level of automation in place can retailers run bargain days with the confidence in their operational ability to better manage stock availability, meet customer demand and ensure profitable order fulfilment.
The Ultimate Procurement & Supply Chain Event
From September 28th-30th, network with C-level executives, gain insight from industry pioneers and walk away with actionable insights that accelerate your career. By the end of the week, we promise you’ll have the skills to solve the world’s most pressing supply chain and procurement challenges.
The three-day show is an essential deep dive into the industry, with influential speakers sharing insights and strategies from their organisations, group roundtable discussions, and fireside chats. Whether you attend virtually or in person, you’ll strategise how to cope with global disruption, learn from industry leaders, and walk away with tips, tactics, and tangible connections.
How to Attend
In a COVID-disrupted era, we know that the majority of people would rather avoid travelling for events─why take the risk, right? In response to the continued disruption, BizClik Media Group has decided that Procurement & Supply Chain LIVE will offer the best of both worlds through hybrid accessibility.
That means you and your peers can attend the event in person or virtually ─ with no disadvantages for people who choose not to make the trip to the Tobacco Dock venue.
Procurement & Supply Chain LIVE will be held at the Tobacco Dock in London, an industry-leading venue that is renowned for delivering world-class events. For attendees’ peace of mind, the venue is working to the government-endorsed AEV All Secure Framework, alongside mia’s AIM Secure and ‘Good to Go’ accreditation, they will ensure that we achieve a COVID-secure environment to facilitate all of your networking needs.
Our physical venue is both historic and stunning, but it has no bearing on the information that you and your peers can gain from the event. You can still absorb it all, interact with other attendees, and enjoy the conference experience on your alternative, virtual platform.
The platform will feature live feeds from all of the stages, as well as virtual networking areas. So, if you want to avoid travel, it’s not a problem! You can still get involved and enjoy the entire experience from the comfort of your own home.
What’s on the agenda?
With keynote addresses from global leaders, dynamic roundtable discussions, and extensive networking opportunities, Procurement & Supply Chain 2021 will expand your network, deliver insight, and enhance your organisation’s reach.
Across the three-day event, a number of relevant topics and trends surrounding procurement and supply chain will be discussed.
- Tuesday 28 September - Digital supply chain
- Procurement strategy (11:30 am)
- Supply chain leaders forum (12:00 pm)
- Women in supply chain (14:00 pm)
- Procurement technology (14:30 pm)
- Wednesday 29 September - Procurement consulting
- Sustainability (11:30 am)
- Supply chain management (12:00 pm)
- Digitalisation (14:00 pm)
- Risk & Resilience (14:30 pm)
- Thursday 30 September - APAC sessions (04:00 am)
Influential executives from around the world will give their insights and professional experiences surrounding these topics, allowing you and your company to leave with valuable information.
The past year has shown how important supply chains are and the importance of managing them correctly. With increasing digitalisation across all industries, you won’t want to miss out on our great speakers and information surrounding this topic. Preparing your company for the future is key, and we are sure you will gain great insights at our three-day event.
Order now to make the most of our early-bird offer. Ticket prices increase over 50% soon! For tickets and information, head over to our event site.