VIDEO: Westfalia tech featured in new Buffalo Trace distillery distribution centre
Westfalia Technologies, Inc., a leading provider of logistics solutions for manufacturers, warehouses...
Westfalia Technologies, Inc., a leading provider of logistics solutions for manufacturers, warehouses and distribution centres since 1992, announces that Buffalo Trace Distillery has completed the construction of a new distribution centre featuring its automated storage and retrieval system (AS/RS). One of the first spirits suppliers to use an AS/RS, Buffalo Trace will leverage the technology to more efficiently and effectively manage, move, store and retrieve pallets of finished goods within the 83,000 square-foot facility.
Within the distribution centre, Westfalia’s AS/RS occupies 46,574 square feet and contains three storage and retrieval machines, or cranes, which operate in three aisles, serving storage lanes five deep, and storing pallets six levels high. Each crane can induct/output 55 pallets of finished goods per hour with a total of 165 pallets moving within the system. The AS/RS contains 20 pallet-staging lanes which can hold 180 total pallets. The AS/RS is integrated with Westalia’s Savanna.NET® warehouse execution system (WES), which directs, controls and optimizes internal material flow, order picking and inventory management.
“We’re pleased our business has grown enough to support the need for this new, highly advanced distribution centre,” said Mark Brown, president and chief executive officer, Buffalo Trace Distillery. “We look forward to being able to serve our customers in a more efficient manner and having the capacity for even further growth in the future.”
Construction of the Buffalo Trace distribution centre is part of parent company Sazerac’s $71 million investment in the state of Kentucky at its three distilleries.
Dan Labell, president, Westfalia Technologies, said, “When it comes to moving, storing and picking product, the spirits industry is one of the most complex. The growing number of categories, rising logistics costs and increasingly complicated orders warrant the need for automation. As Buffalo Trace uses our AS/RS in its new facility, we hope to see significant results – new efficiencies and cost savings – for years to come.”
Buffalo Trace Distillery is an American family-owned company based in Frankfort, Franklin County, Kentucky. The Distillery's rich tradition dates back to 1773 and includes such legends as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. Lee. Buffalo Trace Distillery is a fully operational Distillery producing bourbon, rye and vodka on site and is a National Historic Landmark as well as is listed on the National Register of Historic Places.
Westfalia Technologies, Inc. is a leader in providing logistics solutions for plants, warehouses and distribution centers. Its expertise in combining software (WMS) development with automated equipment manufacturing reveals Westfalia’s ability to deliver turnkey solutions to meet each client’s specific needs with unsurpassed quality and control.
To learn more about Buffalo Trace Distillery visit www.buffalotracedistillery.com.
Pandora and IBM digitise jewellery supply chain
Pandora has overhauled its global supply chain in partnership with IBM amid an ecommerce sales boom for its hand-finished jewellery.
The company found international success offering customisable charm bracelets and other personalised jewellery though its chain of bricks and mortar retail destinations. But in 2020, as the COVID-19 outbreak forced physical stores to close, Pandora strengthened its omnichannel operations and doubled online sales.
A focus on customer experience included deploying IBM’s Sterling Order Management, increasing supply chain resiliency and safeguarding against disruption across the global value chain.
Pandora leverages IBM Sterling Order Management as the backbone it its omnichannel fulfilment, with Salesforce Commerce Cloud powering its ecommerce. Greater automation across its channels has boosted the jeweller’s sustainability credentials, IBM said, streamlining processes for more efficient delivery. It has also given in-store staff and virtual customer service representatives superior end-to-end visibility to better meet consumer needs.
Jim Cruickshank, VP of Digital Development & Retail Technology, Pandora, said the digital transformation journey has brought “digital and store technology closer together and closer to the customer”, highlighting how important the customer journey remains, even during unprecedented disruption.
"Our mission is about creating a personal experience and we've instituted massive platform changes with IBM Sterling and Salesforce to enable new digital-first capabilities that are much more individualised, localised and connected across channels and markets,” he added.
Pandora’s pivot to digital
The pandemic forced the doors closed at most of Pandora’s 2,700 retail locations. To remain competitive, it pivoted to online retail. Virtual queuing for stores and virtual product trials via augmented reality (AR) technology went someway to emulating the in-store experience and retail theatre that is the brand’s hallmark. Meanwhile digital investments in supply chain efficiency was central to delivering on consumer demand.
“Consumer behaviour has significantly shifted and will continue to evolve with businesses needing to quickly adapt to new preferences and needs,” said Kareem Yusuf, General Manager, AI Applications and Blockchain, IBM. “To address this shift, leading retailers like Pandora rely on innovation to increase their business agility by enabling and scaling sustainable supply chain operations using AI and cloud.”
Yusuf said Pandora’s success was indicative of how to remain competitive by “finding new ways to create differentiated customer experiences that protect their enterprises from disruptions to help mitigate risk and accelerate growth”.