May 17, 2020

Transforming from a supply chain to a supply network

Lindsey Mazza, Global Retail ...
5 min
Transforming from a supply chain to a supply network
In today’s digital world, the traditional supply chain is changing.

What was once a rigid, linear flow, the supply chain of today is not a chain at...

In today’s digital world, the traditional supply chain is changing.

What was once a rigid, linear flow, the supply chain of today is not a chain at all but rather a flexible, agile value network designed to deliver instant choice and hyper-personalisation across a variety of fulfilment channels and an expanding range of digital enablers. The traditional model of delivering large volumes of the same product to retailers and distributors has become a thing of the past.

Modern consumers expect to personalize products and make purchases across different channels. At the same time, organisations must balance the need to serve a variety of customers and consumers with optimized business operations. They must work to create profitable businesses, even as the demand for personalisation, speed, and direct access grows. As a result, today’s supply chain is instead a supply network, designed to deliver instant choice and hyper-personalisation across several fulfilment channels and an expanding range of digital enablers.

Shifting from a traditional supply chain to a supply network creates room for growth, optimizes operations and improves service while reducing costs and working capital. At the same time, this new model introduces greater levels of complexity as organisations must now manage the flow of materials, products, and data between and amongst a growing number of ecosystem partners, all of which must be coordinated to maintain stability in the network. The challenge for consumer-products organisations is not to simply produce goods quickly and cost effectively, but to anticipate any number of demand and supply variables that could impact the balance in the supply value network (including shortages of raw materials, changes in demand and rising fuel costs), and proactively address them.

A successful supply network leverages data-driven intelligent automation applications like artificial intelligence (AI) and machine learning (ML) to enable ongoing planning capabilities and automated responses to pre-determined scenarios. These capabilities lead to shorter planning cycles and the ability to respond more quickly to demand and supply dynamics; more importantly, the system can be trained to distinguish between inconsequential shifts and situations that require re-planning.

Developing an autonomous planning capability and self-driving supply network should be an important long-term goal for every consumer-products organisation. To realize this vision, businesses must focus on establishing the following foundations:

Data integrity

Enabling a supply network requires organisations to create and standardize robust data collection and analysis capabilities that can inform planning systems. Many of today’s supply chains are largely analogue, so even applying near real-time insights often require manual human intervention; in a data-driven world, this is unacceptable. Every aspect of the supply network must be integrated and a great deal of insights-based decision making can be automated, ultimately improving overall speed and effectiveness while driving down costs and reducing errors. Developing this capability depends on the ability of the organisation to bring data to the center of each business function, so companies must be more deliberate in organizing themselves in a way that embraces data-enabled technology.


Digital operations

Another crucial aspect of modernizing the supply network is to enable a 360-degree view, including internal operations. This forward-looking function is both predictive and proactive, helping organisations anticipate issues and opportunities while also generating ways to respond to them. As part of this process some organisations may need to digitise operations, equipping the entirety of the supplier ecosystem with sensors that provide near real-time feedback to the planning systems on issues like production capacity and material availability.

Concurrent planning

Organisations should consider moving to an environment where planning is completed in a touchless, autonomous way, installing concurrent planning systems, linking demand and supply systems into a single view and bringing these functions together. Defining and mapping set rules into these systems will allow recurring and routine tasks to be automated according to program settings and planned scenarios, creating further efficiency across the ecosystem.

While humans will maintain oversight of this system, tedious and recurring tasks can be handled entirely by machines, freeing up the workforce to focus on higher-value tasks like customer service or sales.


The cultural aspect of organisational change can never be understated. The implementation of a supply network will have a direct impact on the day-to-day activities of highly skilled people within an organisation and will disrupt virtually every function within the business. Evolution by its very nature is intended to enable higher levels of performance. In much the same way, a supply network will not simply eliminate tasks but also create new, more valuable forms of work. It is crucial that leadership communicates this point and initiates a corresponding reallocation strategy so that the workforce remains engaged, positive and invested in business goals.

The creation of a supply network can be a significant departure from existing planning processes and systems. It requires fundamental changes to virtually every aspect of an organisation’s planning procedure, from strategy and process design to technology and human capital. However, the benefits are profound, especially when it comes to monitoring fast-moving market dynamics, anticipating changes to supply and differentiating between an event of little consequence and one in need of a quick response.

For more information on procurement, supply chain and logistics topics - please take a look at the latest edition of Supply Chain Digital magazine.

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Jul 30, 2021

The Ultimate Procurement & Supply Chain Event

3 min
Take a look at our agenda for Procurement & Supply Chain Live, where innovation meets implementation, coming to you live from London

From September 28th-30th, network with C-level executives, gain insight from industry pioneers and walk away with actionable insights that accelerate your career. By the end of the week, we promise you’ll have the skills to solve the world’s most pressing supply chain and procurement challenges. 

The three-day show is an essential deep dive into the industry, with influential speakers sharing insights and strategies from their organisations, group roundtable discussions, and fireside chats. Whether you attend virtually or in person, you’ll strategise how to cope with global disruption, learn from industry leaders, and walk away with tips, tactics, and tangible connections. 


How to Attend


In a COVID-disrupted era, we know that the majority of people would rather avoid travelling for events─why take the risk, right? In response to the continued disruption, BizClik Media Group has decided that Procurement & Supply Chain LIVE will offer the best of both worlds through hybrid accessibility. 

That means you and your peers can attend the event in person or virtually ─ with no disadvantages for people who choose not to make the trip to the Tobacco Dock venue. 




Procurement & Supply Chain LIVE will be held at the Tobacco Dock in London, an industry-leading venue that is renowned for delivering world-class events. For attendees’ peace of mind, the venue is working to the government-endorsed AEV All Secure Framework, alongside mia’s AIM Secure and ‘Good to Go’ accreditation, they will ensure that we achieve a COVID-secure environment to facilitate all of your networking needs. 




Our physical venue is both historic and stunning, but it has no bearing on the information that you and your peers can gain from the event. You can still absorb it all, interact with other attendees, and enjoy the conference experience on your alternative, virtual platform. 

The platform will feature live feeds from all of the stages, as well as virtual networking areas. So, if you want to avoid travel, it’s not a problem! You can still get involved and enjoy the entire experience from the comfort of your own home. 


What’s on the agenda?


With keynote addresses from global leaders, dynamic roundtable discussions, and extensive networking opportunities, Procurement & Supply Chain 2021 will expand your network, deliver insight, and enhance your organisation’s reach. 

Across the three-day event, a number of relevant topics and trends surrounding procurement and supply chain will be discussed. 


  • Tuesday 28 September - Digital supply chain
  • Procurement strategy (11:30 am)
  • Supply chain leaders forum (12:00 pm)
  • Women in supply chain (14:00 pm)
  • Procurement technology (14:30 pm) 
  • Wednesday 29 September - Procurement consulting
  • Sustainability (11:30 am) 
  • Supply chain management (12:00 pm) 
  • Digitalisation (14:00 pm)
  • Risk & Resilience (14:30 pm)
  • Thursday 30 September - APAC sessions (04:00 am)


Influential executives from around the world will give their insights and professional experiences surrounding these topics, allowing you and your company to leave with valuable information. 

The past year has shown how important supply chains are and the importance of managing them correctly. With increasing digitalisation across all industries, you won’t want to miss out on our great speakers and information surrounding this topic. Preparing your company for the future is key, and we are sure you will gain great insights at our three-day event. 

Order now to make the most of our early-bird offer. Ticket prices increase over 50% soon! For tickets and information, head over to our event site.

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