Systech and Excellis announce brand protection partnership for healthcare supply chain
Today Systech, a Princeton, New Jersey-based supply chain security and brand protection company announced a new strategic partnership with Excellis Health Solutions to provide a complete, end-to-end offering for brand protection strategy through sustainability.
The announcement was made at the 2019 Distribution Management Conference in Palm Desert, CA, an event which brings together industry experts in brand protection and product security from an array of markets and regions, working at every level of the supply chain.
Excellis and Systech’s new partnership will create a product offering to fill a ‘gap in the brand protection market’ for healthcare, bio-pharmaceutical and adjacent industries. Currently, companies in the sector lack a comprehensive option through which they can evaluate a manufacturer's supply chain, define an overall strategy and implement a solution—utilizing that manufacturer's existing technology and packaging—to ensure compliance and deliver ongoing support. Excellis and Systech hope their product will successfully fill this market niche.
According to Excellis and Systech, several leading pharmaceutical brands are already seeing the benefits of their product.
"Keeping products safe and supply chains secure has become a daily challenge for global brands. Businesses need the strategic and technological capabilities to stop the growing diversion and counterfeiting epidemic. No other combination of providers offers a comprehensive solution like Excellis and Systech," says Ara Ohanian, CEO of Systech.
Greg Cathcart, CEO Excellis Health Solutions, continues by saying, "This partnership enables exactly what has been missing. The ability to utilize existing investments, modern technology and services to protect the most important asset a business has -- its brand reputation."
Pandora and IBM digitise jewellery supply chain
Pandora has overhauled its global supply chain in partnership with IBM amid an ecommerce sales boom for its hand-finished jewellery.
The company found international success offering customisable charm bracelets and other personalised jewellery though its chain of bricks and mortar retail destinations. But in 2020, as the COVID-19 outbreak forced physical stores to close, Pandora strengthened its omnichannel operations and doubled online sales.
A focus on customer experience included deploying IBM’s Sterling Order Management, increasing supply chain resiliency and safeguarding against disruption across the global value chain.
Pandora leverages IBM Sterling Order Management as the backbone it its omnichannel fulfilment, with Salesforce Commerce Cloud powering its ecommerce. Greater automation across its channels has boosted the jeweller’s sustainability credentials, IBM said, streamlining processes for more efficient delivery. It has also given in-store staff and virtual customer service representatives superior end-to-end visibility to better meet consumer needs.
Jim Cruickshank, VP of Digital Development & Retail Technology, Pandora, said the digital transformation journey has brought “digital and store technology closer together and closer to the customer”, highlighting how important the customer journey remains, even during unprecedented disruption.
"Our mission is about creating a personal experience and we've instituted massive platform changes with IBM Sterling and Salesforce to enable new digital-first capabilities that are much more individualised, localised and connected across channels and markets,” he added.
Pandora’s pivot to digital
The pandemic forced the doors closed at most of Pandora’s 2,700 retail locations. To remain competitive, it pivoted to online retail. Virtual queuing for stores and virtual product trials via augmented reality (AR) technology went someway to emulating the in-store experience and retail theatre that is the brand’s hallmark. Meanwhile digital investments in supply chain efficiency was central to delivering on consumer demand.
“Consumer behaviour has significantly shifted and will continue to evolve with businesses needing to quickly adapt to new preferences and needs,” said Kareem Yusuf, General Manager, AI Applications and Blockchain, IBM. “To address this shift, leading retailers like Pandora rely on innovation to increase their business agility by enabling and scaling sustainable supply chain operations using AI and cloud.”
Yusuf said Pandora’s success was indicative of how to remain competitive by “finding new ways to create differentiated customer experiences that protect their enterprises from disruptions to help mitigate risk and accelerate growth”.