Sustainable fishing supply chain partners with luxury resort Soneva Jani
Luxury resort Soneva Jani, part of the Soneva group, has become the latest company to partner with the International Pole & Line Foundation (IPNLF), a non-profit organisation dedicated to the development and maintenance of responsible, sustainable tuna fisheries and supply chains.
Located in the Maldives, Soneva Jani is the first resort to join the IPNLF. Soneva joined the program as part of its new Responsible Tourism Initiative, according to a report by Travel Daily News. The initiative is “aimed at improving sustainability in the supply chain in hospitality establishments and enhancing the understanding of one-by-one tuna fisheries, particularly the traditions, the supply and the people.”
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Soneva Jani’s social & environmental conscience officer, Arnfinn Oines, said “we proudly work very closely with the local fishermen in the Maldives to ensure supplies of fresh fish caught using sustainable methods. Our membership of the International Pole & Line Foundation further strengthens our commitment to only serving tuna that is caught locally using responsible and transparent fishing practices.”
Joanna Eames, Communications & Outreach Officer at IPNLF stated in a press release that “this Responsible Tourism Initiative creates a clear win-win situation for the hotel groups and local fisheries: The resorts enhance their guest’s experience, while increasing the demand for responsibly caught local fish and contributing to the livelihoods of local fishers. It’s our hope that many more hospitality businesses will follow Soneva’s lead.”
Pandora and IBM digitise jewellery supply chain
Pandora has overhauled its global supply chain in partnership with IBM amid an ecommerce sales boom for its hand-finished jewellery.
The company found international success offering customisable charm bracelets and other personalised jewellery though its chain of bricks and mortar retail destinations. But in 2020, as the COVID-19 outbreak forced physical stores to close, Pandora strengthened its omnichannel operations and doubled online sales.
A focus on customer experience included deploying IBM’s Sterling Order Management, increasing supply chain resiliency and safeguarding against disruption across the global value chain.
Pandora leverages IBM Sterling Order Management as the backbone it its omnichannel fulfilment, with Salesforce Commerce Cloud powering its ecommerce. Greater automation across its channels has boosted the jeweller’s sustainability credentials, IBM said, streamlining processes for more efficient delivery. It has also given in-store staff and virtual customer service representatives superior end-to-end visibility to better meet consumer needs.
Jim Cruickshank, VP of Digital Development & Retail Technology, Pandora, said the digital transformation journey has brought “digital and store technology closer together and closer to the customer”, highlighting how important the customer journey remains, even during unprecedented disruption.
"Our mission is about creating a personal experience and we've instituted massive platform changes with IBM Sterling and Salesforce to enable new digital-first capabilities that are much more individualised, localised and connected across channels and markets,” he added.
Pandora’s pivot to digital
The pandemic forced the doors closed at most of Pandora’s 2,700 retail locations. To remain competitive, it pivoted to online retail. Virtual queuing for stores and virtual product trials via augmented reality (AR) technology went someway to emulating the in-store experience and retail theatre that is the brand’s hallmark. Meanwhile digital investments in supply chain efficiency was central to delivering on consumer demand.
“Consumer behaviour has significantly shifted and will continue to evolve with businesses needing to quickly adapt to new preferences and needs,” said Kareem Yusuf, General Manager, AI Applications and Blockchain, IBM. “To address this shift, leading retailers like Pandora rely on innovation to increase their business agility by enabling and scaling sustainable supply chain operations using AI and cloud.”
Yusuf said Pandora’s success was indicative of how to remain competitive by “finding new ways to create differentiated customer experiences that protect their enterprises from disruptions to help mitigate risk and accelerate growth”.