May 17, 2020

Spinnaker receives Supply and Demand Chain Executive Magazine green supply chain award

Supply Chain
Green Tech
Harry Menear
2 min
Houston-based supply chain consulting firm, Spinnaker wins eighth consecutive green supply chain award
Supply chain consulting firm, Spinnaker, has received the Supply and Demand Chain Executive Magazine Annual Green Supply Chain Award for 2018. This year...

Supply chain consulting firm, Spinnaker, has received the Supply and Demand Chain Executive Magazine Annual Green Supply Chain Award for 2018. This year marks the eighth consecutive year that Spinnaker has received the award. The award recognises small-mid and large scale enterprises for leveraging green practices and solutions to drive sustainable practices within their supply chains.

Spinnaker’s service centres around demand/supply planning, procurement and sourcing, logistics and warehousing, and reverse logistics business performance.  The company’s delivery model combines experienced management and technology consultants with a seasoned team of business process outsourcing and 3rd-party logistics professionals.

The company’s projects have diverted 1.5mn pounds of refuse from landfills, redirecting them to remanufacturing, reuse and recycling initiatives.


Group principal investor, Jeff Jorgensen said “"We are proud to once again receive this award for the 8th year in a row. Spinnaker's focus on its Reduce, Reuse, Remanufacture and Recycle has always been an important objective as a firm, and receiving this award helps to emphasize and support our company's values."

"This year's award recipients place a critical emphasis on green initiatives within their companies and supply chains," says John R. Yuva, editor for Supply & Demand Chain Executive. "Entries provide examples of innovative approaches and impressive metrics of sustainability programs."

"We congratulate this year's honorees for their commitment to sustainability and recognize their tremendous achievements," he continued. "Our honorees serve as role models for supply chains globally to expand their reach and impact of green leadership."

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Jun 21, 2021

Pandora and IBM digitise jewellery supply chain

2 min
Jewellery retailer Pandora teamed with IBM to streamline supply chains as sales of hand-finished jewellery doubled across ecommerce platforms

Pandora has overhauled its global supply chain in partnership with IBM amid an ecommerce sales boom for its hand-finished jewellery. 

The company found international success offering customisable charm bracelets and other personalised jewellery though its chain of bricks and mortar retail destinations. But in 2020, as the COVID-19 outbreak forced physical stores to close, Pandora strengthened its omnichannel operations and doubled online sales. 

A focus on customer experience included deploying IBM’s Sterling Order Management, increasing supply chain resiliency and safeguarding against disruption across the global value chain.

Pandora leverages IBM Sterling Order Management as the backbone it its omnichannel fulfilment, with Salesforce Commerce Cloud powering its ecommerce. Greater automation across its channels has boosted the jeweller’s sustainability credentials, IBM said, streamlining processes for more efficient delivery. It has also given in-store staff and virtual customer service representatives superior end-to-end visibility to better meet consumer needs. 

Jim Cruickshank, VP of Digital Development & Retail Technology, Pandora, said the digital transformation journey has brought “digital and store technology closer together and closer to the customer”, highlighting how important the customer journey remains, even during unprecedented disruption. 

"Our mission is about creating a personal experience and we've instituted massive platform changes with IBM Sterling and Salesforce to enable new digital-first capabilities that are much more individualised, localised and connected across channels and markets,” he added. 


Pandora’s pivot to digital 

The pandemic forced the doors closed at most of Pandora’s 2,700 retail locations. To remain competitive, it pivoted to online retail. Virtual queuing for stores and virtual product trials via augmented reality (AR) technology went someway to emulating the in-store experience and retail theatre that is the brand’s hallmark. Meanwhile digital investments in supply chain efficiency was central to delivering on consumer demand. 

“Consumer behaviour has significantly shifted and will continue to evolve with businesses needing to quickly adapt to new preferences and needs,” said Kareem Yusuf, General Manager, AI Applications and Blockchain, IBM. “To address this shift, leading retailers like Pandora rely on innovation to increase their business agility by enabling and scaling sustainable supply chain operations using AI and cloud.”

Yusuf said Pandora’s success was indicative of how to remain competitive by “finding new ways to create differentiated customer experiences that protect their enterprises from disruptions to help mitigate risk and accelerate growth”. 

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