September issue of Supply Chain Digital live now - interview with Sprint CPO, Mariano Legaz
We kick off with o...
The September issue of the Supply Chain Digital, packed with exclusive interviews, sector analysis and company insight, is now live!
We kick off with our in-depth cover feature on telecoms giant Sprint, looking at how the company has successfully embarked on a stunning supply chain transformation journey.
Chief Procurement Officer Mariano Legaz describes what has been a project several years in the making.
“We think of 2015 as our recovery year; last year we call our comeback year,” he tells John O’Hanlon. Read to find out exactly how this transformation got underway, and what it is expected to deliver on the frontline of the business.
Also featured this month is a one-to-one interview with supply chain personality, Tom Linton. Boasting more than two decades’ experience at blue-chip organisations around the world, Linton is currently Chief Procurement Officer and Vice President of Vice President at multinational technological manufacturer Flextronics.
A man with decades of experience, it is an interview no CPO in the land will want to miss.
Turning to brands that make the industry tick, we have exclusive insights into Firminech, Global Shipping & Logistics, Mai Dubai and SAP India, amongst others.
Lastly, be sure to check out this month’s Top 10, which runs down the leading companies in the 3PL space.
Check out the brand new issue of Supply Chain Digital HERE.
Pandora and IBM digitise jewellery supply chain
Pandora has overhauled its global supply chain in partnership with IBM amid an ecommerce sales boom for its hand-finished jewellery.
The company found international success offering customisable charm bracelets and other personalised jewellery though its chain of bricks and mortar retail destinations. But in 2020, as the COVID-19 outbreak forced physical stores to close, Pandora strengthened its omnichannel operations and doubled online sales.
A focus on customer experience included deploying IBM’s Sterling Order Management, increasing supply chain resiliency and safeguarding against disruption across the global value chain.
Pandora leverages IBM Sterling Order Management as the backbone it its omnichannel fulfilment, with Salesforce Commerce Cloud powering its ecommerce. Greater automation across its channels has boosted the jeweller’s sustainability credentials, IBM said, streamlining processes for more efficient delivery. It has also given in-store staff and virtual customer service representatives superior end-to-end visibility to better meet consumer needs.
Jim Cruickshank, VP of Digital Development & Retail Technology, Pandora, said the digital transformation journey has brought “digital and store technology closer together and closer to the customer”, highlighting how important the customer journey remains, even during unprecedented disruption.
"Our mission is about creating a personal experience and we've instituted massive platform changes with IBM Sterling and Salesforce to enable new digital-first capabilities that are much more individualised, localised and connected across channels and markets,” he added.
Pandora’s pivot to digital
The pandemic forced the doors closed at most of Pandora’s 2,700 retail locations. To remain competitive, it pivoted to online retail. Virtual queuing for stores and virtual product trials via augmented reality (AR) technology went someway to emulating the in-store experience and retail theatre that is the brand’s hallmark. Meanwhile digital investments in supply chain efficiency was central to delivering on consumer demand.
“Consumer behaviour has significantly shifted and will continue to evolve with businesses needing to quickly adapt to new preferences and needs,” said Kareem Yusuf, General Manager, AI Applications and Blockchain, IBM. “To address this shift, leading retailers like Pandora rely on innovation to increase their business agility by enabling and scaling sustainable supply chain operations using AI and cloud.”
Yusuf said Pandora’s success was indicative of how to remain competitive by “finding new ways to create differentiated customer experiences that protect their enterprises from disruptions to help mitigate risk and accelerate growth”.