May 17, 2020

Norbert Dentressangle bags second HR distinction award

European SCM
Norbert Dentressangle
2 min
Norbert Dentressangle is leading the way in logistics when it comes to apprenticeships
Follow @SamJermy and @SupplyChainD on Twitter.Mark Simmons, HR Director for Norbert Dentressangle Logistics UK Ltd, has been named HR Director of the Ye...

Follow @SamJermy and @SupplyChainD on Twitter.


Mark Simmons, HR Director for Norbert Dentressangle Logistics UK Ltd, has been named HR Director of the Year at the HR Distinction Awards, beating off strong competition from a shortlist of six UK HR Directors.

Judged by a panel of HR experts from leading businesses including Coca Cola Enterprises, Fujitsu and Tesco, the awards recognise outstanding achievement in human resources.

The HR Director of the Year award goes to the individual who has led a team to successfully implement a people strategy that directly contributes to the achievement of organisational objectives, and helped create an executive culture in which people issues are at the heart of every important business decision.

Simmons said: “The logistics industry is not seen as glamorous, especially alongside major retail and consumer brands, which makes it all the more satisfying to be bringing home this trophy on behalf of the fantastically passionate and hard-working team of HR professionals with whom I am privileged to work.

“In an industry which often struggles to attract new talent, I am very proud to work for an organisation which places people at the very heart of its business. From our apprenticeship scheme right through to our senior leadership programmes, we are investing in attracting people into the industry and developing them to be better at their jobs and achieve their full potential.”

The judges were impressed with Simmon’s sustained performance over a significant time period, contributing to impressive business growth through Norbert Dentressangle’s ‘You Grow, We Grow’ philosophy.

He heads a 40 strong function which delivers HR support along with a comprehensive learning and development programmes to 12,000 colleagues throughout the UK.

This is Norbert Dentressangle’s second HR Distinction Award, having picked up the award for Distinction in Learning and Development in 2013.

Norbert Dentressangle is an international player in logistics, transport, air and sea freight with 43,200 staff and a presence in 25 countries. At 31 December 2014, its turnover was €4.7 billion, including 60 percent generated outside France. Norbert Dentressangle develops high added value solutions in its three sectors of activity on the European, American, African and Asian continents and places sustainable development at the core of its business.

For more information about Norbert Dentressangle’s services, visit:

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Jun 21, 2021

Pandora and IBM digitise jewellery supply chain

2 min
Jewellery retailer Pandora teamed with IBM to streamline supply chains as sales of hand-finished jewellery doubled across ecommerce platforms

Pandora has overhauled its global supply chain in partnership with IBM amid an ecommerce sales boom for its hand-finished jewellery. 

The company found international success offering customisable charm bracelets and other personalised jewellery though its chain of bricks and mortar retail destinations. But in 2020, as the COVID-19 outbreak forced physical stores to close, Pandora strengthened its omnichannel operations and doubled online sales. 

A focus on customer experience included deploying IBM’s Sterling Order Management, increasing supply chain resiliency and safeguarding against disruption across the global value chain.

Pandora leverages IBM Sterling Order Management as the backbone it its omnichannel fulfilment, with Salesforce Commerce Cloud powering its ecommerce. Greater automation across its channels has boosted the jeweller’s sustainability credentials, IBM said, streamlining processes for more efficient delivery. It has also given in-store staff and virtual customer service representatives superior end-to-end visibility to better meet consumer needs. 

Jim Cruickshank, VP of Digital Development & Retail Technology, Pandora, said the digital transformation journey has brought “digital and store technology closer together and closer to the customer”, highlighting how important the customer journey remains, even during unprecedented disruption. 

"Our mission is about creating a personal experience and we've instituted massive platform changes with IBM Sterling and Salesforce to enable new digital-first capabilities that are much more individualised, localised and connected across channels and markets,” he added. 


Pandora’s pivot to digital 

The pandemic forced the doors closed at most of Pandora’s 2,700 retail locations. To remain competitive, it pivoted to online retail. Virtual queuing for stores and virtual product trials via augmented reality (AR) technology went someway to emulating the in-store experience and retail theatre that is the brand’s hallmark. Meanwhile digital investments in supply chain efficiency was central to delivering on consumer demand. 

“Consumer behaviour has significantly shifted and will continue to evolve with businesses needing to quickly adapt to new preferences and needs,” said Kareem Yusuf, General Manager, AI Applications and Blockchain, IBM. “To address this shift, leading retailers like Pandora rely on innovation to increase their business agility by enabling and scaling sustainable supply chain operations using AI and cloud.”

Yusuf said Pandora’s success was indicative of how to remain competitive by “finding new ways to create differentiated customer experiences that protect their enterprises from disruptions to help mitigate risk and accelerate growth”. 

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