Mazda Australia makes CEVA its sole Australian transport provider
CEVA Logistics, one of the worlds leading supply chain companies, has been awarded two new contracts b...
CEVA Logistics, one of the world’s leading supply chain companies, has been awarded two new contracts by Mazda in Australia that will make the company Mazda Australia’s sole national provider of transport services.
Under the two new contracts, CEVA will manage the transportation of Mazda vehicles from their arrival at the wharf to delivery at dealerships in Victoria, South Australia and Tasmania, and also manage the storage and processing of vehicles for transportation to dealerships in Western Australia. These contracts build on similar services CEVA already provides in New South Wales and Queensland, to create a nationwide relationship.
Kym Mellow, National Operations Manager at Mazda Australia, said: “With the launch of several new Mazda models this year, including the first ever Mazda CX-3 and the new generation Mazda MX-5, Mazda in Australia is experiencing record growth.
“In choosing CEVA as our sole national provider, we know we have a partner capable of handling our additional volume and storage throughputs, with a major fleet of reliable and efficient transporters, a national network of trained operators and allocators and, most importantly, a logistics team that understands Mazda’s philosophy of customer service,’ said Mellow.
Casey Fisher, Managing Director of CEVA in Australia and New Zealand, said: “We have been proud to work with Mazda in Australia for about 20 years, and are delighted to extend our growing relationship with this great company.
“We see it as confirmation that our past performance and future plans are meeting their needs, and we will stay focused on delivering a range of service improvements to ensure all vehicles arrive at their destination in factory condition on or ahead of time. That includes adopting a national pre-delivery notification process for Mazda that uses our bespoke C-PoD technology for instant, real time information about every aspect of the vehicle transport process.”
CEVA, one of the world’s leading non-asset based supply chain management companies, designs and implements industry leading solutions for large and medium-size national and multinational companies. Approximately 42,000 employees in more than 170 countries are dedicated to delivering effective and robust supply chain solutions across a variety of sectors where CEVA applies its operational expertise to provide best-in-class services across its integrated network. For more information, please visit www.cevalogistics.com
Pandora and IBM digitise jewellery supply chain
Pandora has overhauled its global supply chain in partnership with IBM amid an ecommerce sales boom for its hand-finished jewellery.
The company found international success offering customisable charm bracelets and other personalised jewellery though its chain of bricks and mortar retail destinations. But in 2020, as the COVID-19 outbreak forced physical stores to close, Pandora strengthened its omnichannel operations and doubled online sales.
A focus on customer experience included deploying IBM’s Sterling Order Management, increasing supply chain resiliency and safeguarding against disruption across the global value chain.
Pandora leverages IBM Sterling Order Management as the backbone it its omnichannel fulfilment, with Salesforce Commerce Cloud powering its ecommerce. Greater automation across its channels has boosted the jeweller’s sustainability credentials, IBM said, streamlining processes for more efficient delivery. It has also given in-store staff and virtual customer service representatives superior end-to-end visibility to better meet consumer needs.
Jim Cruickshank, VP of Digital Development & Retail Technology, Pandora, said the digital transformation journey has brought “digital and store technology closer together and closer to the customer”, highlighting how important the customer journey remains, even during unprecedented disruption.
"Our mission is about creating a personal experience and we've instituted massive platform changes with IBM Sterling and Salesforce to enable new digital-first capabilities that are much more individualised, localised and connected across channels and markets,” he added.
Pandora’s pivot to digital
The pandemic forced the doors closed at most of Pandora’s 2,700 retail locations. To remain competitive, it pivoted to online retail. Virtual queuing for stores and virtual product trials via augmented reality (AR) technology went someway to emulating the in-store experience and retail theatre that is the brand’s hallmark. Meanwhile digital investments in supply chain efficiency was central to delivering on consumer demand.
“Consumer behaviour has significantly shifted and will continue to evolve with businesses needing to quickly adapt to new preferences and needs,” said Kareem Yusuf, General Manager, AI Applications and Blockchain, IBM. “To address this shift, leading retailers like Pandora rely on innovation to increase their business agility by enabling and scaling sustainable supply chain operations using AI and cloud.”
Yusuf said Pandora’s success was indicative of how to remain competitive by “finding new ways to create differentiated customer experiences that protect their enterprises from disruptions to help mitigate risk and accelerate growth”.