The March edition of Supply Chain Digital is now live!
In our cover feature this month, we interview Dr. Jacob Kam, CEO of MTR Corporation, about how th...
In our cover feature this month, we interview Dr. Jacob Kam, CEO of MTR Corporation, about how the organisation is making travel smarter than ever. “We believe that the only way to push beyond the current high performance is through better digital technology,” explains Kam.
Also inside this magazine, we speak with Vincent Moorehead, Senior Director of Strategic Procurement and Supply Chain at Success Academy Charter Schools, to discuss his organisation’s transformation journey in New York City.
This issue’s leadership column hears from Gonzalo Salem, Procurement Manager at Volkswagen Australia, as he discusses why a greener approach in procurement is key as well as observing how the sustainability landscape is transforming.
In a special feature this month, we speak with Nandini Basuthakur, CEO of Procurement Leaders, to find out why the upcoming World Procurement Congress (WPC) is the must-attend supply chain event of the year.
Elsewhere in the magazine, there are in-depth research features on AI & Data Analytics, Air Freight and Cloud & Cyber that aren’t to be missed!
Lastly, this month’s Top 10 looks at the biggest consulting firms worldwide.
Would you like to be featured in the next edition of Supply Chain Digital? Get in touch at [email protected].
Pandora and IBM digitise jewellery supply chain
Pandora has overhauled its global supply chain in partnership with IBM amid an ecommerce sales boom for its hand-finished jewellery.
The company found international success offering customisable charm bracelets and other personalised jewellery though its chain of bricks and mortar retail destinations. But in 2020, as the COVID-19 outbreak forced physical stores to close, Pandora strengthened its omnichannel operations and doubled online sales.
A focus on customer experience included deploying IBM’s Sterling Order Management, increasing supply chain resiliency and safeguarding against disruption across the global value chain.
Pandora leverages IBM Sterling Order Management as the backbone it its omnichannel fulfilment, with Salesforce Commerce Cloud powering its ecommerce. Greater automation across its channels has boosted the jeweller’s sustainability credentials, IBM said, streamlining processes for more efficient delivery. It has also given in-store staff and virtual customer service representatives superior end-to-end visibility to better meet consumer needs.
Jim Cruickshank, VP of Digital Development & Retail Technology, Pandora, said the digital transformation journey has brought “digital and store technology closer together and closer to the customer”, highlighting how important the customer journey remains, even during unprecedented disruption.
"Our mission is about creating a personal experience and we've instituted massive platform changes with IBM Sterling and Salesforce to enable new digital-first capabilities that are much more individualised, localised and connected across channels and markets,” he added.
Pandora’s pivot to digital
The pandemic forced the doors closed at most of Pandora’s 2,700 retail locations. To remain competitive, it pivoted to online retail. Virtual queuing for stores and virtual product trials via augmented reality (AR) technology went someway to emulating the in-store experience and retail theatre that is the brand’s hallmark. Meanwhile digital investments in supply chain efficiency was central to delivering on consumer demand.
“Consumer behaviour has significantly shifted and will continue to evolve with businesses needing to quickly adapt to new preferences and needs,” said Kareem Yusuf, General Manager, AI Applications and Blockchain, IBM. “To address this shift, leading retailers like Pandora rely on innovation to increase their business agility by enabling and scaling sustainable supply chain operations using AI and cloud.”
Yusuf said Pandora’s success was indicative of how to remain competitive by “finding new ways to create differentiated customer experiences that protect their enterprises from disruptions to help mitigate risk and accelerate growth”.