Intel: simplifying complex supply chains
Multinational tech company Intel, invites the supply chain ecosystem to join the company in building secure and simplified supply chain systems.
Transparency and simplicity are on the tip of everyone’s tongue within the supply chain industry. This week Intel announced it is stepping up to take the challenge of simplifying the complex ecosystem with the introduction of its Compute Lifecycle Assurance Initiative.
“We have tackled big, complex problems like this before and we are doing it again. Intel has already taken several important steps toward supply chain transparency. We actively led and collaborated with the industry to influence policies and processes concerning the use of conflict-free minerals - not only for Intel products - but across the industry. In addition, we have already developed a set of policies and procedures at our own factories to validate where and when every component of a server was manufactured. These examples represent an important beginning, and there is more that can be done,” comments Intel.
With this initiative Intel aims to provide a full range of tools and solutions that drive a lifetime of integrity throughout a supply chain company’s platform.
Over the next year Intel has committed to:
Investing in tools and processes to improve the integrity of its computing products across its four key lifecycle stages - build, transfer, operate and retire
Evolve with customer needs, learning from experience and analysis of data
Develop innovation to enhance data access, while maintaining confidentiality across the platform lifecycle
“The industry needs an end-to-end framework that can be applied across this multiyear life of any platform, which is our goal for the Compute Lifecycle Assurance Initiative - to substantially improve transparency and to provide higher levels of assurance that improve integrity, resilience and security during the entire platform lifecycle.”
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Pandora and IBM digitise jewellery supply chain
Pandora has overhauled its global supply chain in partnership with IBM amid an ecommerce sales boom for its hand-finished jewellery.
The company found international success offering customisable charm bracelets and other personalised jewellery though its chain of bricks and mortar retail destinations. But in 2020, as the COVID-19 outbreak forced physical stores to close, Pandora strengthened its omnichannel operations and doubled online sales.
A focus on customer experience included deploying IBM’s Sterling Order Management, increasing supply chain resiliency and safeguarding against disruption across the global value chain.
Pandora leverages IBM Sterling Order Management as the backbone it its omnichannel fulfilment, with Salesforce Commerce Cloud powering its ecommerce. Greater automation across its channels has boosted the jeweller’s sustainability credentials, IBM said, streamlining processes for more efficient delivery. It has also given in-store staff and virtual customer service representatives superior end-to-end visibility to better meet consumer needs.
Jim Cruickshank, VP of Digital Development & Retail Technology, Pandora, said the digital transformation journey has brought “digital and store technology closer together and closer to the customer”, highlighting how important the customer journey remains, even during unprecedented disruption.
"Our mission is about creating a personal experience and we've instituted massive platform changes with IBM Sterling and Salesforce to enable new digital-first capabilities that are much more individualised, localised and connected across channels and markets,” he added.
Pandora’s pivot to digital
The pandemic forced the doors closed at most of Pandora’s 2,700 retail locations. To remain competitive, it pivoted to online retail. Virtual queuing for stores and virtual product trials via augmented reality (AR) technology went someway to emulating the in-store experience and retail theatre that is the brand’s hallmark. Meanwhile digital investments in supply chain efficiency was central to delivering on consumer demand.
“Consumer behaviour has significantly shifted and will continue to evolve with businesses needing to quickly adapt to new preferences and needs,” said Kareem Yusuf, General Manager, AI Applications and Blockchain, IBM. “To address this shift, leading retailers like Pandora rely on innovation to increase their business agility by enabling and scaling sustainable supply chain operations using AI and cloud.”
Yusuf said Pandora’s success was indicative of how to remain competitive by “finding new ways to create differentiated customer experiences that protect their enterprises from disruptions to help mitigate risk and accelerate growth”.