May 17, 2020

IBM: five trends set to shape the future supply chain

Supply Chain
Sean Galea-Pace
3 min
With the supply chain industry in the midst of significant technological change, IBM has outlined five trends that will shape the supply chain of the future.
With the supply chain industry in the midst of significant technological change, IBM has outlined five trends that will shape the supply chain of the fu...

With the supply chain industry in the midst of significant technological change, IBM has outlined five trends that will shape the supply chain of the future. Supply Chain Digital takes a closer look.

1. Artificial intelligence (AI)

Supply chains are set to be intelligent and self-correcting in the future. In order to make more informed decisions, self-correcting supply chains, an increasing number of firms are leveraging AI-powered analytics to perceive patterns of demand for products and services across geographic and socioeconomic segments. Supply chains include a range of parties trying to orchestrate the exchange of goods and services through purchasing orders, invoices, shipping notices and credit and debit notes.

2. Internet of Things (IoT)

Supply chains are expected to understand the current state of things and take action. Data is being increasingly integrated from sensors, GPS and weather patterns to see events and witness scenarios as they take place. With more intelligence from assets like products, machines, facilities and processes, the next step is to recommend or take action. With a dashboard that automates and analyses streams of information, it allows risks to be anticipated, disruptions to be mitigated and opportunities to be seen that have been previously hidden from view. 


3. Blockchain

Multi-enterprise network hubs are set to be equipped with blockchain and will provide power to companies of all sizes. Blockchain enables a secure, transparent network with all participants. The future will see supply chains able to procure, source, manufacture and handle logistics across a broad array of players including small to medium businesses. There has already been several use cases of blockchain within multi-enterprise networks such as:

  • Food Trust

A solution that traces food items from “farm to fork” and provide transparency across all ecosystem participants to reduce the impact of food recalls.

  • TradeLens

An open, extensible platform for paperless trade, sharing cross-border shipping information among all the players and systems in the supply chain ecosystem. This was created to increase the speed, efficiency and transparency of transactions and reduce costs.

  • IBM Sterling Delivery Transaction Intelligence

A portfolio of blockchain application that provides an extensive shared record of real-time, multi-enterprise digital events across the supply chain.

4. Intelligent order management

Supply chains are set to orchestrate the perfect order and master inventory visibility. It is thought that supply chains of the future will enable an intelligent order management system that works across multiple partners to orchestrate demands in real-time from source to delivery to returns. “Real optimisation is going to help us make sure that we have the product where it is most necessary and we get the benefits of fragmentation reduction and cost of package reduction,” said Rich Bingle, Senior Vice President of Supply Chain at REI. “Most importantly, we get a better moment with the customer. Whether they are in the store or online, they are getting ‘yes’ and it is happening efficiently.”

5. Quantum

IBM expects supply chains to have new possibilities with Quantum. With technology continuing to accelerate, Quantum reaffirms that the impact that each new technological innovation isn’t yet known. Supply chain leaders will be able to use the extensive level of data to achieve unprecedented breakthroughs. 


For more information on all topics for Procurement, Supply Chain & Logistics - please take a look at the latest edition of Supply Chain Digital magazine

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Jun 21, 2021

Pandora and IBM digitise jewellery supply chain

2 min
Jewellery retailer Pandora teamed with IBM to streamline supply chains as sales of hand-finished jewellery doubled across ecommerce platforms

Pandora has overhauled its global supply chain in partnership with IBM amid an ecommerce sales boom for its hand-finished jewellery. 

The company found international success offering customisable charm bracelets and other personalised jewellery though its chain of bricks and mortar retail destinations. But in 2020, as the COVID-19 outbreak forced physical stores to close, Pandora strengthened its omnichannel operations and doubled online sales. 

A focus on customer experience included deploying IBM’s Sterling Order Management, increasing supply chain resiliency and safeguarding against disruption across the global value chain.

Pandora leverages IBM Sterling Order Management as the backbone it its omnichannel fulfilment, with Salesforce Commerce Cloud powering its ecommerce. Greater automation across its channels has boosted the jeweller’s sustainability credentials, IBM said, streamlining processes for more efficient delivery. It has also given in-store staff and virtual customer service representatives superior end-to-end visibility to better meet consumer needs. 

Jim Cruickshank, VP of Digital Development & Retail Technology, Pandora, said the digital transformation journey has brought “digital and store technology closer together and closer to the customer”, highlighting how important the customer journey remains, even during unprecedented disruption. 

"Our mission is about creating a personal experience and we've instituted massive platform changes with IBM Sterling and Salesforce to enable new digital-first capabilities that are much more individualised, localised and connected across channels and markets,” he added. 


Pandora’s pivot to digital 

The pandemic forced the doors closed at most of Pandora’s 2,700 retail locations. To remain competitive, it pivoted to online retail. Virtual queuing for stores and virtual product trials via augmented reality (AR) technology went someway to emulating the in-store experience and retail theatre that is the brand’s hallmark. Meanwhile digital investments in supply chain efficiency was central to delivering on consumer demand. 

“Consumer behaviour has significantly shifted and will continue to evolve with businesses needing to quickly adapt to new preferences and needs,” said Kareem Yusuf, General Manager, AI Applications and Blockchain, IBM. “To address this shift, leading retailers like Pandora rely on innovation to increase their business agility by enabling and scaling sustainable supply chain operations using AI and cloud.”

Yusuf said Pandora’s success was indicative of how to remain competitive by “finding new ways to create differentiated customer experiences that protect their enterprises from disruptions to help mitigate risk and accelerate growth”. 

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