Heineken: utilising JDA Software for demand management and planning
Who is Heineken?
Heineken, an international...
Supply Chain Digital takes a closer look at how Heineken is utilising JDA Software’s business solutions.
Who is Heineken?
Heineken, an international brewer of beer and cider was founded in 1864. The group has over 300 international, regional and local drinks and is committed to innovation, long-term investment, disciplined sales execution and cost management.
Through its "Brewing a Better World", Heineken embeds sustainability into the business to deliver value for all stakeholders.
Number of employees: 80,000 employees+
Countries operating in: 70+
How will Heineken benefit from JDA Software’s supply chain technology?
For more than five years, Heineken has been working with JDA Software to transform its cloud based digital planning capabilities which is currently operational in five countries (Italy, Netherlands, Spain, Poland and France).
Heineken has now committed to extending its partnership with JDA Software, to shift its strategy from sales and operations planning (S&OP), to integrated business planning (IBP) to upgrade the way it plans its business.
Heineken is utilising JDA Software’s solutions “to make faster, more well-informed decisions, which directly impact everyone in the value chain,” said Joost Luijbregts, Senior Director of Global Customer Service, Logistics and Planning at HEINEKEN, due to having some of the most complicated and volatile markets in the world.
“With JDA, we have taken big steps forward - fundamentally changing the way we plan our business in terms of S&OP and scenario planning. As our partnership with JDA continues to strengthen, I am looking forward to working with JDA on our journey towards IBP.”
This new IBP approach for Heineken means that its sales, marketing, finance, supply chain and procurement will be united on one platform, providing new scenario planning capabilities. This has allowed the business to make trade-offs on costs, margins and capacity. Since deploying this strategy in Europe, Heineken has seen an increase in forecast accuracy, reduction in stock-outs and improved inventory turns and productivity.
For more information on all topics for Procurement, Supply Chain & Logistics - please take a look at the latest edition of Supply Chain Digital magazine.
People Moves: Kuehne+Nagel, Asuccini, Algo
Was: Managing Director, Kuehne+Nagel India
Now: Managing Director, Kuehne+Nagel Singapore and Malaysia
Skilled in freight forwarding, logistics management, and international logistics, Peer Gjeow Rasmussen has worked for almost two decades to make Kuehne+Nagel a global leader in supply chain. With experience in Thailand, China, Denmark, the USA, and India, Rasmussen is poised to excel in the company’s diverse Singapore and Malaysia divisions. Said Jens Drewes, President of Kuehne+Nagel Asia-Pacific: "Peer’s proven leadership will ensure continued strategic growth and success."
Was: SVP Supply Chain, NBC Universal
Now: Chief Customer Success Officer, Algo
Heidi Turk has been named Chief Customer Success Officer at Algo, a leading supply chain intelligence SaaS solutions provider. Prior to joining Algo, Turk spent the 23 years with NBC Universal, most recently as SVP Supply Chain.
Amjad Hussain, Chairman, founder and CEO, said: “Heidi’s deep knowledge of hard-goods manufacturing, distribution and retail channel operations will take Algo's white-glove, customer-centric service and support to the next level."
Now: Vice Chairman, Board of Directors, Asuccini
Jim Vrtis has been elected to the board of directors at Asuccini LLC, the leading international logistics transportation management software company. Vrtis will join as the Vice Chairman, and continue his role as CEO at Artemis ABA Inc.
Vrtis has more than 20 years of industry experience working in transportation and logistics. Ashkan Shamili, Founder & CEO, said: “With the addition of Jim to our Board, we are committed to providing our customers with an innovative customised transportation management system built in the Salesforce cloud and tailored to the way our customers run their business.”