May 17, 2020

Goodpack: an end-to-end supply chain solution

Supply Chain
Sean Galea-Pace
3 min
Goodpack: an end-to-end supply chain solution
Goodpack is a global leader in the food and industrial segments.

The company develops safe and cost efficient transportation and storage solutions for...

Goodpack is a global leader in the food and industrial segments. 

The company develops safe and cost efficient transportation and storage solutions for challenging payloads, including natural rubber, food and liquids and specialty industrial goods like tires and automotive parts. Goodpack retains the goal of working as a partner within industry sectors to enable the supply chain of the future.

Over the past 20 years, the organisation has refined its global footprint and affirmed itself as a premier partner in providing integrated supply chain solutions to customers in the most demanding industries.

The advantages of Goodpack's Integrated Supply Chain Solution are:

  • Reduced capital spend and supply chain costs

  • Operational safety and efficiency 

  • Environmental, sustainable and green

  • Digital inventory management system

  • Global coverage

  • Payload optimisation land, sea, rail

  • Patented container design

  • Partnerships networks

  • Rental period


Rubber - Goodpack’s containers are the primary packaging solution for synthetic rubber for producers worldwide. Goodpack’s MB5 Container protects the rubber in transit, decreasing contamination and product loss. There is no risk of contamination by wood or wood chips as well as no requirement for fumigation.


Food - Through steel construction and patented flexibility of design, Goodpack’s containers provide packaging, transport and storage solutions to organisations trusted with delivering food and liquid products worldwide. Goodpack’s steel containers help global producers to eliminate wood contamination as well as provide both aseptic and non-aseptic bagging options.

Specialty - Goodpack has successfully created transportation and storage solutions for a selection of the world’s most challenging industries, such as rubber, aseptic food and all types of liquids. Goodpack actively develops solutions for industries that demand considerably lower costs, efficient disposal processes, improved vessel and storage utilisation as well as advanced asset management processes.


Goodpack’s fleet of patented galvanised containers are collapsible, stackable and nestable. They are designed to ensure protection against shocks and contaminants, as well as being quick, easy and safe to set up and knock-down by a single individual.

  • Rugged, returnable and reusable.

  • Zero wood and plastic contamination.

  • Hygienic and food safe.

  • Standard and custom solutions.

  • Green: returnable and reusable = zero disposal emissions.

  • Economic: unit design = lower raw material storage capex.

  • Safe: set-up, knockdown by a single individual within seconds.


Operating with a green approach is a key area to Goodpack. Having been developed out of functional design and engineering ingenuity, the Goodpack container sets the standard for environmental sustainability. With its containers made from high-tensile galvanised steel, it can be reused several times throughout its lifespan. 

In facts

  • Global delivery and collection points: 5,000

  • Global movements annually: 6mn

  • Payload tons moved annually: 8mn

  • Subsidiaries over six continents: 19

  • Countries with Goodpack operations: 80

  • Active returnable containers: 390,000

To read more about Goodpack, click here!

For more information on procurement, supply chain and logistics topics - please take a look at the latest edition of Supply Chain Digital magazine.

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Jun 21, 2021

Pandora and IBM digitise jewellery supply chain

2 min
Jewellery retailer Pandora teamed with IBM to streamline supply chains as sales of hand-finished jewellery doubled across ecommerce platforms

Pandora has overhauled its global supply chain in partnership with IBM amid an ecommerce sales boom for its hand-finished jewellery. 

The company found international success offering customisable charm bracelets and other personalised jewellery though its chain of bricks and mortar retail destinations. But in 2020, as the COVID-19 outbreak forced physical stores to close, Pandora strengthened its omnichannel operations and doubled online sales. 

A focus on customer experience included deploying IBM’s Sterling Order Management, increasing supply chain resiliency and safeguarding against disruption across the global value chain.

Pandora leverages IBM Sterling Order Management as the backbone it its omnichannel fulfilment, with Salesforce Commerce Cloud powering its ecommerce. Greater automation across its channels has boosted the jeweller’s sustainability credentials, IBM said, streamlining processes for more efficient delivery. It has also given in-store staff and virtual customer service representatives superior end-to-end visibility to better meet consumer needs. 

Jim Cruickshank, VP of Digital Development & Retail Technology, Pandora, said the digital transformation journey has brought “digital and store technology closer together and closer to the customer”, highlighting how important the customer journey remains, even during unprecedented disruption. 

"Our mission is about creating a personal experience and we've instituted massive platform changes with IBM Sterling and Salesforce to enable new digital-first capabilities that are much more individualised, localised and connected across channels and markets,” he added. 


Pandora’s pivot to digital 

The pandemic forced the doors closed at most of Pandora’s 2,700 retail locations. To remain competitive, it pivoted to online retail. Virtual queuing for stores and virtual product trials via augmented reality (AR) technology went someway to emulating the in-store experience and retail theatre that is the brand’s hallmark. Meanwhile digital investments in supply chain efficiency was central to delivering on consumer demand. 

“Consumer behaviour has significantly shifted and will continue to evolve with businesses needing to quickly adapt to new preferences and needs,” said Kareem Yusuf, General Manager, AI Applications and Blockchain, IBM. “To address this shift, leading retailers like Pandora rely on innovation to increase their business agility by enabling and scaling sustainable supply chain operations using AI and cloud.”

Yusuf said Pandora’s success was indicative of how to remain competitive by “finding new ways to create differentiated customer experiences that protect their enterprises from disruptions to help mitigate risk and accelerate growth”. 

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