May 17, 2020 remains world's No. 1 outsourcing portal

Supply Chain Digital
Freddie Pierce
3 min
Bringing in 0.3 percent of the world’s overall Internet traffic, continues to make waves in the global outsourcing marketplace
According to Alexa, the “Web Information Company,” is the world's No. 1 outsourcing marketplace for web traffic, receivi...

According to Alexa, the “Web Information Company,” is the world's No. 1 outsourcing marketplace for web traffic, receiving over 0.3 percent of the world's overall Internet traffic. ranks in the top 50 websites for Bangladesh and Pakistan, and the top 100 for India. Globally, ranks in the top 300 of most visited websites.

The company basically serves as an online portal where companies who wish to outsource some of their business operations can find freelance professionals who are oftentimes willing to do the work for a fraction of the cost.

“There are 7 billion people in the world, but remarkably, 5 billion of them don't have Internet access. They are connecting now at record rates,” said Matt Barrie, Chief Executive of, said. “ is one of the primary reasons for going online. Many talented and hard working freelancers can earn what would be their month's wage in a matter of hours, while helping small businesses in the developed world get things done.”


According to its website,’s average task costs under $200, with some projects starting as low as $30 to complete. That’s made the site a popular tool for small and medium sized businesses with tighter budgets who still wish to take advantage of the benefits of outsourcing.

Small businesses in the US, UK, Australia and Canada have outsourced over 1.3 million projects in fields as diverse as web design through to industrial design. Posting a project is free, is as simple as filling in a title, budget and description, and there's no obligation to hire.

Employers can hire freelancers in areas such as software, writing, data entry, and design, right through to engineering and the sciences, sales & marketing, and accounting & legal services.

According to, the top five outsourcing countries are the United States (40 percent), the UK (10 percent), India (7 percent), Canada and Australia (5 percent each).


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A couple of interesting recent outsourced job opportunities on include a “Design of an Online Store,” which received 22 bids with an average price of $265. Another interesting job, titled “Need to be No. 1 on Google for 2 keywords,” took in seven bids with an average of $171.

In late August last year, the company announced that it had hit a milestone in user earnings, surpassing the $100 million mark.

“More individuals and businesses are discovering exactly how far they can extend their competitive advantage using,” Barrie said of the milestone.

“Through an established platform like ours, outsourcing results in quality output while simultaneously reducing costs. We estimate that the $100 million in projects paid out through the site has saved businesses around $1 billion in equivalent skilled labor costs in industrialized economies.”

The Webby award-winning website is the largest outsourcing and crowd-sourcing marketplace in the world. Through, businesses connect with 3 million independent professionals from all over the world.

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Jun 21, 2021

Pandora and IBM digitise jewellery supply chain

2 min
Jewellery retailer Pandora teamed with IBM to streamline supply chains as sales of hand-finished jewellery doubled across ecommerce platforms

Pandora has overhauled its global supply chain in partnership with IBM amid an ecommerce sales boom for its hand-finished jewellery. 

The company found international success offering customisable charm bracelets and other personalised jewellery though its chain of bricks and mortar retail destinations. But in 2020, as the COVID-19 outbreak forced physical stores to close, Pandora strengthened its omnichannel operations and doubled online sales. 

A focus on customer experience included deploying IBM’s Sterling Order Management, increasing supply chain resiliency and safeguarding against disruption across the global value chain.

Pandora leverages IBM Sterling Order Management as the backbone it its omnichannel fulfilment, with Salesforce Commerce Cloud powering its ecommerce. Greater automation across its channels has boosted the jeweller’s sustainability credentials, IBM said, streamlining processes for more efficient delivery. It has also given in-store staff and virtual customer service representatives superior end-to-end visibility to better meet consumer needs. 

Jim Cruickshank, VP of Digital Development & Retail Technology, Pandora, said the digital transformation journey has brought “digital and store technology closer together and closer to the customer”, highlighting how important the customer journey remains, even during unprecedented disruption. 

"Our mission is about creating a personal experience and we've instituted massive platform changes with IBM Sterling and Salesforce to enable new digital-first capabilities that are much more individualised, localised and connected across channels and markets,” he added. 


Pandora’s pivot to digital 

The pandemic forced the doors closed at most of Pandora’s 2,700 retail locations. To remain competitive, it pivoted to online retail. Virtual queuing for stores and virtual product trials via augmented reality (AR) technology went someway to emulating the in-store experience and retail theatre that is the brand’s hallmark. Meanwhile digital investments in supply chain efficiency was central to delivering on consumer demand. 

“Consumer behaviour has significantly shifted and will continue to evolve with businesses needing to quickly adapt to new preferences and needs,” said Kareem Yusuf, General Manager, AI Applications and Blockchain, IBM. “To address this shift, leading retailers like Pandora rely on innovation to increase their business agility by enabling and scaling sustainable supply chain operations using AI and cloud.”

Yusuf said Pandora’s success was indicative of how to remain competitive by “finding new ways to create differentiated customer experiences that protect their enterprises from disruptions to help mitigate risk and accelerate growth”. 

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