May 17, 2020

DSV signs 3 year agreement with Mölnlycke Health Care

Freddie Pierce
1 min
DSV and Molnlycke sign distribution contract

In addition to operational activities, DSV will also support Mölnlycke, a manufacturer of single-use surgical and wound care products and services...

In addition to operational activities, DSV will also support Mölnlycke, a manufacturer of single-use surgical and wound care products and services, in the development and roll-out of their logistic strategic plan.

The contract represents a business worth more than 50 million euros.

Lars Syberg, Global Logistics Director of Mölnlycke Health Care, said: “In DSV, we found the company that is best aligned with our strategic direction which was clearly demonstrated during the commercial phase. Their solution is very much in line with our strategic ambition.”

Mölnlycke’s strategy focuses on costs for the volume market and enhanced service offerings for the high-end market that it serves.

Commenting on the agreement, Rene Falch Olesen, Chief Commercial Officer at DSV, said the company was “delighted” with the model of co-operation with Mölnlycke.

“Our organization has grown rapidly over the last few years and with our Global Accounts approach we are combining the strength of DSV operations with the integrated management of customers across various regions.”

The logistics company will also work with Mölnlycke to re-engineer its existing logistics structure.

DSV Global Accounts provide a single point of contact for customers and facilitate the set-up of a customized customer accounts organization, providing standardization across operations and improved transparency.

Edited by Chris Farnell


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Jun 21, 2021

Pandora and IBM digitise jewellery supply chain

2 min
Jewellery retailer Pandora teamed with IBM to streamline supply chains as sales of hand-finished jewellery doubled across ecommerce platforms

Pandora has overhauled its global supply chain in partnership with IBM amid an ecommerce sales boom for its hand-finished jewellery. 

The company found international success offering customisable charm bracelets and other personalised jewellery though its chain of bricks and mortar retail destinations. But in 2020, as the COVID-19 outbreak forced physical stores to close, Pandora strengthened its omnichannel operations and doubled online sales. 

A focus on customer experience included deploying IBM’s Sterling Order Management, increasing supply chain resiliency and safeguarding against disruption across the global value chain.

Pandora leverages IBM Sterling Order Management as the backbone it its omnichannel fulfilment, with Salesforce Commerce Cloud powering its ecommerce. Greater automation across its channels has boosted the jeweller’s sustainability credentials, IBM said, streamlining processes for more efficient delivery. It has also given in-store staff and virtual customer service representatives superior end-to-end visibility to better meet consumer needs. 

Jim Cruickshank, VP of Digital Development & Retail Technology, Pandora, said the digital transformation journey has brought “digital and store technology closer together and closer to the customer”, highlighting how important the customer journey remains, even during unprecedented disruption. 

"Our mission is about creating a personal experience and we've instituted massive platform changes with IBM Sterling and Salesforce to enable new digital-first capabilities that are much more individualised, localised and connected across channels and markets,” he added. 


Pandora’s pivot to digital 

The pandemic forced the doors closed at most of Pandora’s 2,700 retail locations. To remain competitive, it pivoted to online retail. Virtual queuing for stores and virtual product trials via augmented reality (AR) technology went someway to emulating the in-store experience and retail theatre that is the brand’s hallmark. Meanwhile digital investments in supply chain efficiency was central to delivering on consumer demand. 

“Consumer behaviour has significantly shifted and will continue to evolve with businesses needing to quickly adapt to new preferences and needs,” said Kareem Yusuf, General Manager, AI Applications and Blockchain, IBM. “To address this shift, leading retailers like Pandora rely on innovation to increase their business agility by enabling and scaling sustainable supply chain operations using AI and cloud.”

Yusuf said Pandora’s success was indicative of how to remain competitive by “finding new ways to create differentiated customer experiences that protect their enterprises from disruptions to help mitigate risk and accelerate growth”. 

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