Blue Yonder, Uber Freight in digital supply chain drive
Digital transformation initiatives have been ramping up over the past few months as enterprises that ship goods begin to embrace flexible operations to keep up with shifting demand.
In order to quickly and successfully recover from supply shortages, it is important to create a resilient business for the long-term and it requires a well-managed, digitised supply chain, including freight transportation.
In a bid to meet businesses’ varied logistics needs, Blue Yonder and Uber Freight are collaborating to ensure shippers can instantly tap into real-time services and a reliable capacity network within the tools they already use. Uber Freight will integrate directly within the Blue Yonder Luminate Platform to power the dynamic pricing discovery solution to provide instant quoting of real-time market-based prices and instant booking capabilities within two weeks in advance of loads.
“Uber Freight’s partnership with Blue Yonder will provide businesses the innovative tools they need to implement digital transformation in their freight process, enabling end-to-end visibility from planning to execution,” said Laurent Hautefeuille, Head of Business Development at Uber Freight. “Together, we’re making our tech-forward approach to freight – from real-time pricing to instant capacity – available to more businesses looking for more foresight and control of their operations in today’s dynamic market.”
Blue Yonder’s Luminate Platform is powered by Microsoft Azure and combines rich internal and external data from across a customer’s digital supply chain assets to allow for smarter, more actionable artificial intelligence and machine learning based business decisions. Using an API, the dynamic pricing discovery solution will allow businesses that use the Blue Yonder transportation management solution to tap into automated execution, dynamic routing guides and Uber Freight carriers in the US and Europe.
“At Blue Yonder we want to empower companies with real-time data to make informed, intelligent, profitable decisions, ultimately accelerating global business growth and we know Uber Freight is aligned with this mission,” said Terry Norton, Vice President, 3PL & Transportation at Blue Yonder. “We’re thrilled to amplify our offering with their freight network density and unique real-time pricing to give our customers an edge in this challenging market.”
Pandora and IBM digitise jewellery supply chain
Pandora has overhauled its global supply chain in partnership with IBM amid an ecommerce sales boom for its hand-finished jewellery.
The company found international success offering customisable charm bracelets and other personalised jewellery though its chain of bricks and mortar retail destinations. But in 2020, as the COVID-19 outbreak forced physical stores to close, Pandora strengthened its omnichannel operations and doubled online sales.
A focus on customer experience included deploying IBM’s Sterling Order Management, increasing supply chain resiliency and safeguarding against disruption across the global value chain.
Pandora leverages IBM Sterling Order Management as the backbone it its omnichannel fulfilment, with Salesforce Commerce Cloud powering its ecommerce. Greater automation across its channels has boosted the jeweller’s sustainability credentials, IBM said, streamlining processes for more efficient delivery. It has also given in-store staff and virtual customer service representatives superior end-to-end visibility to better meet consumer needs.
Jim Cruickshank, VP of Digital Development & Retail Technology, Pandora, said the digital transformation journey has brought “digital and store technology closer together and closer to the customer”, highlighting how important the customer journey remains, even during unprecedented disruption.
"Our mission is about creating a personal experience and we've instituted massive platform changes with IBM Sterling and Salesforce to enable new digital-first capabilities that are much more individualised, localised and connected across channels and markets,” he added.
Pandora’s pivot to digital
The pandemic forced the doors closed at most of Pandora’s 2,700 retail locations. To remain competitive, it pivoted to online retail. Virtual queuing for stores and virtual product trials via augmented reality (AR) technology went someway to emulating the in-store experience and retail theatre that is the brand’s hallmark. Meanwhile digital investments in supply chain efficiency was central to delivering on consumer demand.
“Consumer behaviour has significantly shifted and will continue to evolve with businesses needing to quickly adapt to new preferences and needs,” said Kareem Yusuf, General Manager, AI Applications and Blockchain, IBM. “To address this shift, leading retailers like Pandora rely on innovation to increase their business agility by enabling and scaling sustainable supply chain operations using AI and cloud.”
Yusuf said Pandora’s success was indicative of how to remain competitive by “finding new ways to create differentiated customer experiences that protect their enterprises from disruptions to help mitigate risk and accelerate growth”.