May 17, 2020

Birds Eye outsources to CHEP, cuts supply chain costs

Freddie Pierce
1 min
Birds Eye issues up to 12,000 pallets weekly in peak times

The partnership sees the CHEP Equipment Management (CEM) team organizing over 550,000 CHEP pallet movements a year.

The CEM service allows the food co...

The partnership sees the CHEP Equipment Management (CEM) team organizing over 550,000 CHEP pallet movements a year.

The CEM service allows the food company to outsource the management of its equipment to a dedicated control team.

The outsourcing has delivered significant efficiencies and cost savings and allows Birds Eye to focus on its core business.

CEM is responsible for all the equipment, including the capture of the supply chain activity flows.

It uses a bespoke software system that constantly analyzes Birds Eye’s supply chain and spots anomalies so that action can be taken.

The system helps Birds Eye deal with sudden increases in demand, such as when the UK pea harvest reaches its peak.

In the period between June and August every year, the company can expect to issue 12,000 pallets each week.

Kathryn Orange, Senior Manager at CHEP, said: “The main advantage of CEM is that it enables CHEP to be pro-active and support the Birds Eye supply chain including production facilities and co-packing firms located across Europe.”

Birds Eye has recently opened a new distribution center at Wisbech, Cambridgeshire. It plans to complete the move from its existing store in the Midlands by the end of June 2010.

Edited by Jennifer Denby


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Jun 21, 2021

Pandora and IBM digitise jewellery supply chain

2 min
Jewellery retailer Pandora teamed with IBM to streamline supply chains as sales of hand-finished jewellery doubled across ecommerce platforms

Pandora has overhauled its global supply chain in partnership with IBM amid an ecommerce sales boom for its hand-finished jewellery. 

The company found international success offering customisable charm bracelets and other personalised jewellery though its chain of bricks and mortar retail destinations. But in 2020, as the COVID-19 outbreak forced physical stores to close, Pandora strengthened its omnichannel operations and doubled online sales. 

A focus on customer experience included deploying IBM’s Sterling Order Management, increasing supply chain resiliency and safeguarding against disruption across the global value chain.

Pandora leverages IBM Sterling Order Management as the backbone it its omnichannel fulfilment, with Salesforce Commerce Cloud powering its ecommerce. Greater automation across its channels has boosted the jeweller’s sustainability credentials, IBM said, streamlining processes for more efficient delivery. It has also given in-store staff and virtual customer service representatives superior end-to-end visibility to better meet consumer needs. 

Jim Cruickshank, VP of Digital Development & Retail Technology, Pandora, said the digital transformation journey has brought “digital and store technology closer together and closer to the customer”, highlighting how important the customer journey remains, even during unprecedented disruption. 

"Our mission is about creating a personal experience and we've instituted massive platform changes with IBM Sterling and Salesforce to enable new digital-first capabilities that are much more individualised, localised and connected across channels and markets,” he added. 


Pandora’s pivot to digital 

The pandemic forced the doors closed at most of Pandora’s 2,700 retail locations. To remain competitive, it pivoted to online retail. Virtual queuing for stores and virtual product trials via augmented reality (AR) technology went someway to emulating the in-store experience and retail theatre that is the brand’s hallmark. Meanwhile digital investments in supply chain efficiency was central to delivering on consumer demand. 

“Consumer behaviour has significantly shifted and will continue to evolve with businesses needing to quickly adapt to new preferences and needs,” said Kareem Yusuf, General Manager, AI Applications and Blockchain, IBM. “To address this shift, leading retailers like Pandora rely on innovation to increase their business agility by enabling and scaling sustainable supply chain operations using AI and cloud.”

Yusuf said Pandora’s success was indicative of how to remain competitive by “finding new ways to create differentiated customer experiences that protect their enterprises from disruptions to help mitigate risk and accelerate growth”. 

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