May 17, 2020

Amazon Air welcomes 15 Boeing aircraft to its fleet

Supply Chain
Sean Galea-Pace
2 min
The aircraft manufacturing division of Amazon will lease 15 Boeing 737-800 aircraft as part of a collaboration with GE Capital Aviation Services (GECAS...

The aircraft manufacturing division of Amazon will lease 15 Boeing 737-800 aircraft as part of a collaboration with GE Capital Aviation Services (GECAS), according to Supply Chain Dive.

At the International Paris Air Show, it was announced that 15 aircraft as well as five jets were leased from GECAS earlier this year.

In a press release, Dave Clark, senior vice president of worldwide operations at Amazon, commented: “By 2021, Amazon Air will have a portfolio of 70 aircraft flying in our dedicated air network.”

Using Amazon’s Air network, the aircraft will transport cargo through the US. Amazon is set to open new air facilities at Chicago Rockford International Airport, Forth Worth Alliance Airport as well as Wilmington Air Park.


Having began to develop its own logistics network through initiatives like the Delivery Service Partners programme, which offers financial incentives for entrepreneurs to begin a delivery business, as well as the expansion of its air cargo fleet and network.

Morgan Stanley analysts wrote following the news of the FedEx-Amazon break-up. “We believe Amazon has enough linehaul capacity to insource all of its own Prime needs. In a sense, the trainer wheels are off the Amazon Logistics operation.”

Amazon first entered the air space in 2016 and leased 40 cargo jets.

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Jun 21, 2021

Pandora and IBM digitise jewellery supply chain

2 min
Jewellery retailer Pandora teamed with IBM to streamline supply chains as sales of hand-finished jewellery doubled across ecommerce platforms

Pandora has overhauled its global supply chain in partnership with IBM amid an ecommerce sales boom for its hand-finished jewellery. 

The company found international success offering customisable charm bracelets and other personalised jewellery though its chain of bricks and mortar retail destinations. But in 2020, as the COVID-19 outbreak forced physical stores to close, Pandora strengthened its omnichannel operations and doubled online sales. 

A focus on customer experience included deploying IBM’s Sterling Order Management, increasing supply chain resiliency and safeguarding against disruption across the global value chain.

Pandora leverages IBM Sterling Order Management as the backbone it its omnichannel fulfilment, with Salesforce Commerce Cloud powering its ecommerce. Greater automation across its channels has boosted the jeweller’s sustainability credentials, IBM said, streamlining processes for more efficient delivery. It has also given in-store staff and virtual customer service representatives superior end-to-end visibility to better meet consumer needs. 

Jim Cruickshank, VP of Digital Development & Retail Technology, Pandora, said the digital transformation journey has brought “digital and store technology closer together and closer to the customer”, highlighting how important the customer journey remains, even during unprecedented disruption. 

"Our mission is about creating a personal experience and we've instituted massive platform changes with IBM Sterling and Salesforce to enable new digital-first capabilities that are much more individualised, localised and connected across channels and markets,” he added. 


Pandora’s pivot to digital 

The pandemic forced the doors closed at most of Pandora’s 2,700 retail locations. To remain competitive, it pivoted to online retail. Virtual queuing for stores and virtual product trials via augmented reality (AR) technology went someway to emulating the in-store experience and retail theatre that is the brand’s hallmark. Meanwhile digital investments in supply chain efficiency was central to delivering on consumer demand. 

“Consumer behaviour has significantly shifted and will continue to evolve with businesses needing to quickly adapt to new preferences and needs,” said Kareem Yusuf, General Manager, AI Applications and Blockchain, IBM. “To address this shift, leading retailers like Pandora rely on innovation to increase their business agility by enabling and scaling sustainable supply chain operations using AI and cloud.”

Yusuf said Pandora’s success was indicative of how to remain competitive by “finding new ways to create differentiated customer experiences that protect their enterprises from disruptions to help mitigate risk and accelerate growth”. 

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