AEB (Asia Pacific) wins best SCM technology award
AEB (Asia Pacific) has won the Best Supply Chain Management (SCM) Technology Award at this year’s SCM Logistics & Manufacturing Excellence Awards ceremony.
The award was given to the software vendor that demonstrated the most innovative technology implementation for excellence in supply chain management. All submissions were evaluated through public voting by industry practitioners and by a panel of judges.
With 10 different categories, the SCM Logistics & Manufacturing Excellence Awards gives recognition to the industry’s innovators for their leadership efforts and accomplishments in driving growth and innovation of Asia’s supply chain & manufacturing industries.
“We are delighted to have won the Best SCM Technology Award as selected by industry professionals,” said Thomas Halliday, General Manager, AEB (Asia Pacific). “The award is a strong validation of our ASSIST4 end-to-end suite of supply chain solutions and our strategy for the growing Asia Pacific region.
“We recognise the need for a more targeted, tailor made approach to supply chain management in Asia Pacific and will continue to develop innovative solutions to help our customers achieve visibility and excellence in supply chain execution.”
With such a diverse market in Asia Pacific, it is imperative that businesses have a solution that provides transparency and a platform for smart decision-making, and AEB’s software suite ASSIST4 has clearly hit the mark.
Pandora and IBM digitise jewellery supply chain
Pandora has overhauled its global supply chain in partnership with IBM amid an ecommerce sales boom for its hand-finished jewellery.
The company found international success offering customisable charm bracelets and other personalised jewellery though its chain of bricks and mortar retail destinations. But in 2020, as the COVID-19 outbreak forced physical stores to close, Pandora strengthened its omnichannel operations and doubled online sales.
A focus on customer experience included deploying IBM’s Sterling Order Management, increasing supply chain resiliency and safeguarding against disruption across the global value chain.
Pandora leverages IBM Sterling Order Management as the backbone it its omnichannel fulfilment, with Salesforce Commerce Cloud powering its ecommerce. Greater automation across its channels has boosted the jeweller’s sustainability credentials, IBM said, streamlining processes for more efficient delivery. It has also given in-store staff and virtual customer service representatives superior end-to-end visibility to better meet consumer needs.
Jim Cruickshank, VP of Digital Development & Retail Technology, Pandora, said the digital transformation journey has brought “digital and store technology closer together and closer to the customer”, highlighting how important the customer journey remains, even during unprecedented disruption.
"Our mission is about creating a personal experience and we've instituted massive platform changes with IBM Sterling and Salesforce to enable new digital-first capabilities that are much more individualised, localised and connected across channels and markets,” he added.
Pandora’s pivot to digital
The pandemic forced the doors closed at most of Pandora’s 2,700 retail locations. To remain competitive, it pivoted to online retail. Virtual queuing for stores and virtual product trials via augmented reality (AR) technology went someway to emulating the in-store experience and retail theatre that is the brand’s hallmark. Meanwhile digital investments in supply chain efficiency was central to delivering on consumer demand.
“Consumer behaviour has significantly shifted and will continue to evolve with businesses needing to quickly adapt to new preferences and needs,” said Kareem Yusuf, General Manager, AI Applications and Blockchain, IBM. “To address this shift, leading retailers like Pandora rely on innovation to increase their business agility by enabling and scaling sustainable supply chain operations using AI and cloud.”
Yusuf said Pandora’s success was indicative of how to remain competitive by “finding new ways to create differentiated customer experiences that protect their enterprises from disruptions to help mitigate risk and accelerate growth”.