Adapt to host 'cloud in context' webinar with retailers
With increasing amounts of data being generated by record online shopping sales, more retailers than ever are turning to the cloud for scalable solutions that meet IT budgets. To discuss the developing role that cloud is playing in the retail space, Adapt has announced its first ’Cloud in Context’ webinar. The live event, entitled “Creating outstanding customer experiences: the cloud in context" offers views and experiences from Made.com, the Gondola Group, and Smiffy’s. It will commence at 13:30 GMT, on Thursday, February 6, 2014.
The customer experience webinar will provide a platform to explore the role of cloud computing within the retail sector. Moderated by Kevin Linsell, Adapt’s Head of Service Development, the event will include Jonathan Howell, CTO, Made.com; Najeeb Ahmad, Group Infrastructure Manager, Gondola Group and Darryl Wadhams, IT Manager, RH Smith & Sons (Smiffy’s) as panelists.
The debate will focus on the key IT challenges faced by the retail sector. It will explore the role of e-commerce platforms with reference to seasonality and demand, and consider the role cloud computing plays in driving the sector forward. The panellists will also be participating in a Q&A session following the discussion.
To register for the webinar, please visit: http://www.adapt.com/whats-new/events/creating-outstanding-customer-experiences-adapt-webinar-series.html#event
Adapt is an end-to-end managed services provider. It aims to help customers make the transition to highly secure, scalable, enterprise-class IT that delivers real-world advantage, enabling change and innovation.
Its integrated offering spans the IT infrastructure from end-to-end infrastructure management and cloud-based services through to colocation, hosting and complex world-class networking solutions, underpinned by flexible, OPEX-based commercial models. www.adapt.com
Pandora and IBM digitise jewellery supply chain
Pandora has overhauled its global supply chain in partnership with IBM amid an ecommerce sales boom for its hand-finished jewellery.
The company found international success offering customisable charm bracelets and other personalised jewellery though its chain of bricks and mortar retail destinations. But in 2020, as the COVID-19 outbreak forced physical stores to close, Pandora strengthened its omnichannel operations and doubled online sales.
A focus on customer experience included deploying IBM’s Sterling Order Management, increasing supply chain resiliency and safeguarding against disruption across the global value chain.
Pandora leverages IBM Sterling Order Management as the backbone it its omnichannel fulfilment, with Salesforce Commerce Cloud powering its ecommerce. Greater automation across its channels has boosted the jeweller’s sustainability credentials, IBM said, streamlining processes for more efficient delivery. It has also given in-store staff and virtual customer service representatives superior end-to-end visibility to better meet consumer needs.
Jim Cruickshank, VP of Digital Development & Retail Technology, Pandora, said the digital transformation journey has brought “digital and store technology closer together and closer to the customer”, highlighting how important the customer journey remains, even during unprecedented disruption.
"Our mission is about creating a personal experience and we've instituted massive platform changes with IBM Sterling and Salesforce to enable new digital-first capabilities that are much more individualised, localised and connected across channels and markets,” he added.
Pandora’s pivot to digital
The pandemic forced the doors closed at most of Pandora’s 2,700 retail locations. To remain competitive, it pivoted to online retail. Virtual queuing for stores and virtual product trials via augmented reality (AR) technology went someway to emulating the in-store experience and retail theatre that is the brand’s hallmark. Meanwhile digital investments in supply chain efficiency was central to delivering on consumer demand.
“Consumer behaviour has significantly shifted and will continue to evolve with businesses needing to quickly adapt to new preferences and needs,” said Kareem Yusuf, General Manager, AI Applications and Blockchain, IBM. “To address this shift, leading retailers like Pandora rely on innovation to increase their business agility by enabling and scaling sustainable supply chain operations using AI and cloud.”
Yusuf said Pandora’s success was indicative of how to remain competitive by “finding new ways to create differentiated customer experiences that protect their enterprises from disruptions to help mitigate risk and accelerate growth”.