3PL & Supply Chain Summit: Europe 2019 begins
The three-day event wh...
The 3PL & Supply Chain Summit, Europe’s most influential meeting point for the supply chain industry gets underway today.
The three-day event which takes place in Brussels, Belgium will play host to more than 400 senior attendees, over 70 leading speakers and also provides the opportunity for 20 hours of networking.
Now in its 15th year, the 3PL & Supply Chain Summit is considered a must-attend event as leading professionals in the industry come together to share insights into the ever-changing supply chain space. The event is recognised as having the best speakers, an agenda that showcases the most important business challenges and possesses the most senior and influential attendee list of any industry meeting. The key themes of the meeting are set to be centered around Agility, Visibility, Responsiveness and Growth.
There are a number of key speakers in attendance, such as Vikram Agarwal CSCO of Avon, Mikkel Rasmussen, Regional Director Europe of Supply Chain Products of Maersk and Peter Harris, Director of Sustainability at UPS.
There are four key reasons why attendance at the 3PL & Supply Chain Europe 2019 is so important.
Retailers: The event allows the opportunity to meet with partners, logistics providers and technology evangelists to keep up with the pace of customer’s behaviours and allow real-time decisions to be made in order to balance profit margins.
Manufacturers and CPGs: The opportunity to meet with retailors and partners to understand how to support them in transportation and inventory optimisation to jointly pursue key supply chain requirements.
Logistics providers: The event enables the chance to learn from fellow industry professionals, partners and customers in order to enhance network design, innovate with sustainable transportation models to track and trace capabilities to differentiate from the competition.
Technology providers: It’s important for businesses to get in front of future customers in order to understand and determine how best to find the most appropriate solution.
For more information on all topics for Procurement, Supply Chain & Logistics - please take a look at the latest edition of Supply Chain Digital magazine.
Pandora and IBM digitise jewellery supply chain
Pandora has overhauled its global supply chain in partnership with IBM amid an ecommerce sales boom for its hand-finished jewellery.
The company found international success offering customisable charm bracelets and other personalised jewellery though its chain of bricks and mortar retail destinations. But in 2020, as the COVID-19 outbreak forced physical stores to close, Pandora strengthened its omnichannel operations and doubled online sales.
A focus on customer experience included deploying IBM’s Sterling Order Management, increasing supply chain resiliency and safeguarding against disruption across the global value chain.
Pandora leverages IBM Sterling Order Management as the backbone it its omnichannel fulfilment, with Salesforce Commerce Cloud powering its ecommerce. Greater automation across its channels has boosted the jeweller’s sustainability credentials, IBM said, streamlining processes for more efficient delivery. It has also given in-store staff and virtual customer service representatives superior end-to-end visibility to better meet consumer needs.
Jim Cruickshank, VP of Digital Development & Retail Technology, Pandora, said the digital transformation journey has brought “digital and store technology closer together and closer to the customer”, highlighting how important the customer journey remains, even during unprecedented disruption.
"Our mission is about creating a personal experience and we've instituted massive platform changes with IBM Sterling and Salesforce to enable new digital-first capabilities that are much more individualised, localised and connected across channels and markets,” he added.
Pandora’s pivot to digital
The pandemic forced the doors closed at most of Pandora’s 2,700 retail locations. To remain competitive, it pivoted to online retail. Virtual queuing for stores and virtual product trials via augmented reality (AR) technology went someway to emulating the in-store experience and retail theatre that is the brand’s hallmark. Meanwhile digital investments in supply chain efficiency was central to delivering on consumer demand.
“Consumer behaviour has significantly shifted and will continue to evolve with businesses needing to quickly adapt to new preferences and needs,” said Kareem Yusuf, General Manager, AI Applications and Blockchain, IBM. “To address this shift, leading retailers like Pandora rely on innovation to increase their business agility by enabling and scaling sustainable supply chain operations using AI and cloud.”
Yusuf said Pandora’s success was indicative of how to remain competitive by “finding new ways to create differentiated customer experiences that protect their enterprises from disruptions to help mitigate risk and accelerate growth”.