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A new approach to marketing procurement
By David Fincham, Business Development Director at Charterhouse, the marketing services production company (www.charterhouse.tv) The gap between mark...
Europe's biggest firms fail to check ROI on 73% of marketing spend, study says
Organisations are each allowing an average of €124 million of their individual marketing budgets to go unmeasured.On average, only a quarter (27 pe...