McDonald's treats pigs a little better

By Freddie Pierce
McDonalds announced today its intention to comply with the long-standing demand of animal rights advocates that it end the use of sow crates. “Mc...

McDonald’s announced today its intention to comply with the long-standing demand of animal rights advocates that it end the use of sow crates.

“McDonald’s believes gestation stalls are not a sustainable production system for the future,” said Dan Gorsky, senior VP of McDonald’s supply chain management. “There are alternatives we think are better for the welfare of sows.”

The company will now be requiring that its suppliers house their pigs outside or in large cages, allowing sows a more humane life than they were reduced to under the steel penning system.

SEE RELATED STORIES FROM THE WDM CONTENT NETWORK:

·         Apple supply chain under fire from Change.org protest

·         Homeland Security announces supply chain crisis plan

Click here to read the latest edition of Supply Chain Digital

Though not the first major restaurant chain to make the switch – Chipotle has had the same requirements for over a decade – McDonald’s is in a unique position to effect real change in the industry.  Between egg McMuffins with sausage, breakfast platters with bacon, and the occasional mouth-watering, guilt-invoking McRib, the food giant buys fully 1% of the U. S. pork supply.

“I would go so far as to say that while we’ve been able to pass laws against gestation crates that are very important, this announcement by McDonald’s today does more to put the writing on the wall for the pork industry than anything that’s happened previously,” said Paul Shapiro, senior director at the Humane Society of America.

McDonald’s made the announcement jointly with representatives from the animal welfare group.

Click here to download Supply Chain Digital’s iPad app!

Share
Share

Featured Articles

Data, visibility and the path to a resilient supply chain

The Beacon platform helps break down data silos, brings end-to-end supply chain visibility and delivers the resilience needed in an uncertain world

Global logistics news roundup: XPO, Uber Freight, Heineken

Uber Freight sets freight carbon reduction goals; XPO launches new multimodal Euro route; Heineken opens huge German distribution centre

Supply chain tech investment in Q3 fell away, says PitchBook

Report from investment analyst PitchBook shows that tough market has spooked 'supply chain tech investors who were writing the large checks'

Supply chain 'forever about cost, quality and service'

Logistics

Huge US ports investment 'will benefit suppliers' - e2open

Logistics

SAP seals Mercedes F1 Team supply chain partnership

Digital Supply Chain