iPad HD Pulls Hard on the Supply Chain

By Freddie Pierce
With the new iPad HD hitting stores this week, suppliers have been braving complex delivery frameworks, a breakneck timeline, and many sleepless nights...

With the new iPad HD hitting stores this week, suppliers have been braving complex delivery frameworks, a breakneck timeline, and many sleepless nights.  But for them, the big day is finally here: as this is being written, the next generation of the hottest product on the planet is en route to your local Mac store.

It’s the culmination of a lot of hard work, beginning with Apple’s costly but brilliantly effective supply chain design that has made such game-changing technology possible.

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With the scramble for more or less every available container on every available vessel in the Pacific, shipping rates rose 20% in one week.  Other companies lost space they usually took for granted, and were forced to make other last-minute arrangements for the delivery of less essential things, like shoes or food.

Given the excitement of the community at large for all things Apple, everything else will just have to go to the back of the queue until Americans can get their hands on the portable movie screen of everybody’s dreams.

It may be a little silly, but…are you not entertained?

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