May 17, 2020

Breaking counterfeit: Validating supply chains using blockchain

counterfeit supply chain
fake goods
Scott Nelson, CEO of Sweetbrid...
4 min
Blockchain is an important weapon in the fight against counterfeit goods in the supply chain
It’s an unfortunate truth, but we’ve all inadvertently purchased a counterfeit product at one point in our lives. The modern consumer market is satu...

It’s an unfortunate truth, but we’ve all inadvertently purchased a counterfeit product at one point in our lives. The modern consumer market is saturated with them. In recent years, counterfeit manufacturers have entered big-name online retailers looking to make a profit from reproducing, and then selling, knock-off versions of our favorite brands.

And, unbeknownst to us, we buy them, often at a premium, with little to no way of verifying their authenticity. In fact, counterfeit and pirated products are projected to drain $4.2trn from the global economy, and will put 5.4mn legitimate jobs at risk by 2022, according to the International Chamber of Commerce (ICC).

It’s a problem that most of us recognise, but few fully understand. Imagine purchasing a top-of-the-line product online. You see the picture, as well as the description, but how do you verify that what you receive in the mail is what you intended to purchase? As a consumer, this process can be extremely time-consuming and confusing. And as we enter an age where online retailers are increasingly the platform of choice for most buyers, many do not want to waste time validating their product.

In searching for practical solutions, blockchain technology, which has gained international notoriety for being the mechanism behind cryptocurrencies like bitcoin, may hold the key to ensuring confidence in an increasingly uncertain consumer system. Blockchain provides users with a decentralised ledger that can store an entire history of transactions across a shared database. This record can be accessed and verified from virtually any location in the world, making the authentication of counterfeit goods a seamless process — whether you’re located in the United States or in Singapore.

For distributors, this technology holds tremendous potential for highlighting transparency across multiple vendors. In today’s globalised market, a single product often uses parts that come from different sources, which can be difficult to coordinate. As a result, even the most ethical company can fall victim to incorporating counterfeit goods in their final product. However, with blockchain, companies can store all of this information on one, secure record. Every time a product changes hands, the transaction is stored on the blockchain. Every time a product is transferred to another location, that information is recorded.

For consumers, having access to this kind of data has the potential to completely transform their understanding of a product before they purchase it, serving as the first line of defense against counterfeit schemes. Before blockchain, much of this vetting responsibility was delegated to the retailer. Now, the policing power has been placed into the hands of the person that matters most: the buyer.


And while large-scale retailers try their best to verify the integrity of the products they sell, many let fraudulent practices slip through the cracks. Amazon was recently implicated in selling a counterfeit version of popular headphone accessory “The Anchor.” The phony product, according to a statement by Anchor founder and creator Casey Hopkins, was reverse engineered to look exactly like the original but with lower quality products.

Amazon has since responded to Hopkins, stating that while the company invests heavily into dedicated teams of software engineers that continuously refine their anti-counterfeiting program, some of the onus falls on the consumer to recognise when a product is a counterfeit. If this is truly the case, how are smaller-scale companies expected to protect the integrity of their products against counterfeiters who are are experts at deceiving the general public?

Companies using blockchain are already working to address this problem, providing heightened security for both the manufacturers selling their products and the consumers buying them. Here at Sweetbridge, we are working to create an accounting protocol that aims to be one of the first tools to increase supply chain transparency on the blockchain. Using this technology, organisations will be able to better understand the financial strength of the vendors they interact with, and consumers will be able to better understand the origin of the products before they buy them. It’s a win-win scenario.

While blockchain’s use-cases are certainly promising, conquering the counterfeit epidemic won’t happen overnight. Seizures of counterfeit items by the U.S. Customs and Border Protection continue to rise year after year, with more than 31,000 seizures occurring in 2016 alone — representing roughly $1.38bn in value. When one faulty product is discovered, it seems that two more arise.

To truly effect change, members of the supply chain, from big-budget online retailers to local manufacturers, must work together to demand greater accountability from the systems that keep their businesses afloat. Using blockchain, this can be a reality. And, sooner than you might expect, customers and manufacturers alike will be able to ensure that what arrives on your doorstep is exactly what you intended it to be.

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Jun 16, 2021

EU and US agree end to Airbus-Boeing supply chain tariffs

3 min
Supply chains embroiled in Airbus-Boeing dispute will no longer be impacted by $11.5bn tariffs imposed on food and beverage, aircraft and tobacco

The EU and US have agreed to resolve a 17-year dispute over aircraft subsidies, suspending tariffs on billions of dollars' worth of goods that have plagued procurement leaders on both sides of the Atlantic. 

Under an agreement reached by European Commission Executive Vice-President Valdis Dombrovskis and US Trade Representative Katherine Tai on Tuesday, the tariffs will be halted for a period of at least five years. 

It will bring an end to punitive and disruptive levies on supply chains that have little to do with the argument, which became embroiled in the trade battle. Businesses on both sides of the dispute have been hit with more than $3.3bn in duties since they were first imposed by the US in October 2019, according the EC. 

The US imposed charges on goods upto $7.5bn in response to a World Trade Organisation ruling that judged the EU’s support of Airbus, its biggest aircraft manufacturer, unlawful. A year later in November 2020, the EU hit back. The WTO found the US had violated trade rules in its favourable treatment of Boeing, and was hit with EU duties worth $4bn. 

In all the tariffs affected $11.5bn worth of goods, including French cheese, Scotch whisky, aircraft and machinery in Europe, and sugarcane products, handbags and tobacco in America. Procurement leaders on both sides of the fence were forced to wrestle with tariffs of 15% on aircraft and components, and 25% on non-aircraft related products. 

Boeing-Airbus dispute by the numbers  

  • The dispute began in 2004
  • Tariffs suspended for 5 years 
  • $11.5bn worth of goods affected by tariffs
  • $3.3bn in duties paid by businesses to date 
  • 15% levy on aircraft and 25% on non-aircraft goods suspended

Both sides welcome end to tariffs 

European Commission President Ursula von der Leyen branded the truce a “major step” in ending what is the longest running dispute in WTO history. It began in 2004.

“I am happy to see that after intensive work between the European Commission and the US administration, our transatlantic partnership is on its way to reaching cruising speed. This shows the new spirit of cooperation between the EU and the US and that we can solve the other issues to our mutual benefit,” she added.

Both aircraft manufacturers have welcomed the news. Airbus said in a statement that it will hopefully bring to an end the “lose-lose tariffs” that are affecting industries already facing “many challenges”. Boeing added that it will “fully support the U.S. Government’s efforts to ensure that the principles in this understanding are respected”. 

The US aerospace firm added: "The understanding reached today commits the EU to addressing launch aid, and leaves in place the necessary rules to ensure that the EU and United States live up to that commitment, without requiring further WTO action."

This week’s decision expands upon a short-term tariff truce announced in March this year. The EC says it will work closely with the US to try and further resolve the dispute, establishing a Working Group on Large Civil Aircraft led by each side’s trade minister.

Airbus last month signalled to suppliers that post-pandemic recovery was on the horizon, telling them to scale up to meet a return to pre-COVID manufacturing levels. “The aviation sector is beginning to recover from the COVID-19 crisis,” said Airbus chief executive Guillaume Faury, adding that suppliers should prepare for a period of intensive production “when market conditions call for it.”

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