Alibaba launches online platform to fight counterfeit brands

By Nye Longman
Chinese e-commerce giant Alibaba Group has made a public commitment to remove fake goods from its marketplace and has urged brands to collaborate with a...

Chinese e-commerce giant Alibaba Group has made a public commitment to remove fake goods from its marketplace and has urged brands to collaborate with anti-piracy efforts.
 

The online shopping company has had numerous accusations leveled at it over fake and counterfeit products; this culminated with its ejection earlier this year from the US-based International Anti-Counterfeiting Coalition (IACC).

At an intellectual property conference it's hosting in Hangzhou, Alibaba unveiled a new online system to help track and remove fakes.

"In the face of such a complex problem we can't be complaining about each other, or criticising each other...We have to have everybody involved and work together to do it," said Jessie Zheng, Alibaba's chief platform governance officer.

"In this battle it's you and me," said Zheng. "It can't be you doing the work and me watching, or me doing the work and you talking. Our only choice is to join forces."

Alibaba’s removal from the IACC was instigated by action from several members of the group itself; US luxury goods maker Michael Kors and Gucci notably took action.
 

The recently launched "IP Joint-Force System" is an online platform designed to streamline IP communications between brands and Alibaba itself - it is an expansion of the company’s "good faith takedown" scheme started last year and simplifies removal of suspected counterfeits.

Supply Chain Digital's July issue is now live. 

Follow @SupplyChainD and @MrNLon on Twitter.

Supply Chain Digital is also on Facebook. 


Gil C / Shutterstock.com

SOURCE: [ET tech]

Share
Share

Featured Articles

Dynamic data key to unlocking supplier value - TealBook CEO

Stephany Lapierre, CEO and Founder of supplier data foundation organisation, TealBook, on how procurement can be transformed with dynamic supplier data

China manufacturing imports down 30% - US logistics firms

DHL Global Forwarding are among US logistics businesses to highlight drop off in Chinese manufacturing imports, as consumers shift from goods to services

Third-party supply risk 'key to survival' - Refinitiv report

The American-British global provider of financial market data and infrastructure, Refinitiv, has published a paper on how 3rd party is a key to survival

Logistics global air, sea rail & road news round-up

Logistics

IBM supply chain head's digital transformation insight

Supply Chain Risk Management

Uyghur Forced Labor Protection Act & US supply chains

Sustainability