GOODEE Earns B Corporation Certification
MONTREAL, April 1, 2020 /PRNewswire/ - GOODEE, a leading curated marketplace where good design and good purpose come together, proudly joins B Corporation's international network of industry leaders who are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.
GOODEE set out less than a year ago launching an online marketplace to connect the conscious-minded consumer with an array of home and lifestyle goods that they could trust and feel proud to support. To receive the GOODEE stamp of approval, every item offered on the e-commerce platform has been ethically and transparently sourced. GOODEE carefully assesses their brand partners reporting on their use of sustainable materials, supply chain, fair labor standards, ecological footprint and business practices.
"As a company founded on principles of sustainability and mindful connection to our world, becoming a certified B Corp felt like a natural fit from day one. It validates our raison d'être — to create a world where caring for people and the planet comes first — and ensures we always live up to the high standards we've set for ourselves," said Byron Peart, co-founder of GOODEE.
When shopping at GOODEE, the conscious consumer is quickly able to see which cause each artisan supports, ranging from carbon reduction, community engagement, gender advocacy and products made with recycled materials or natural ingredients. GOODEE is proud to partner with the likes of fellow B Corp companies that include, ecoBirdy, The Skateroom, Skagerak, and more.
"We are proud to welcome GOODEE to our growing community of Certified B Corporations, companies who are redefining success in business to balance both profit and purpose. They're helping to redefine the home goods industry through their dedication to using their business as a force for good and meeting the highest standards of social and environmental performance," said Kasha Huk, Country Manager, Canada at B Lab.
In 2019, GOODEE launched its first collaboration with the Ethical Fashion Initiative, the co-secretariat of The United Nations Alliance for Sustainable Fashion, with the introduction of the GOODEE Pillow. The EFI acts as a bridge, connecting marginalized artisan communities in challenging and remote locations with global lifestyle brands. The GOODEE Pillow was brought to life using textiles from artisans in Burkina Faso and produced in Kenya through Artisan Fashion, a social cooperative. GOODEE looks forward to unveiling future initiatives in partnership with the EFI, and aligning further with the UN's Sustainable Development Goals (SDG), in the coming months.
"At GOODEE, we are inspired and motivated by the unique opportunity we can offer to value-driven brands around the world to trade in ways or places that they may not have been able to otherwise," said Dexter Peart, co-founder of GOODEE. "This extends to empowering the makers and workers throughout our brand partners' supply chains where ethical treatment and responsible production are paramount."