Mar 14, 2020

Beautycounter Named #1 Beauty Company

5 min
According to Fast Company's Annual List of the World's Most Innovative Companies for 2020 SAN...

According to Fast Company's Annual List of the World's Most Innovative Companies for 2020

SANTA MONICA, Calif., March 10, 2020 /PRNewswire/ -- Beautycounter, the leader in safer skin care and cleaner cosmetics, has been named to Fast Company's prestigious annual list of the world's Most Innovative Companies for 2020 as #1 in the beauty category. This marks the third year Beautycounter has received the honor of being included on this list.

The list honors the businesses making the most profound impact on both industry and culture, showcasing a variety of ways to thrive in today's fast-changing world. This year's MIC list features 434 businesses from 39 countries.

"We are proud to be named again as one of Fast Company's Most Innovative Companies," said Beautycounter Founder and CEO Gregg Renfrew. "This not only acknowledges our leadership in the clean beauty movement, but also further solidifies our leadership in the beauty industry as a whole."

Beautycounter develops and distributes its own high-performing products made with ingredients significantly safer for health — including skin-care, color cosmetics, advanced anti-aging, kids, baby, men's and personal-care collections — all while driving a growing national movement to demand better regulations for the beauty industry. Since its launch in 2013, Beautycounter has attracted national attention as the first brand to take a meaningful position on cosmetic reform. Through its trademarked The Never List™, Beautycounter has prohibited the use of more than 1,800 questionable or harmful ingredients in their product formulations, well beyond the 30 banned by U.S. law. Beautycounter also works extensively at the federal level to improve transparency and accountability of the beauty industry, and advocates for stronger cosmetic safety laws which have stood largely unchanged since 1938. In December 2019, Gregg Renfrew was invited to testify as an expert witness before Congress in only the second hearing on cosmetic reform held in the House in the past 40 years. Speaking for millions of Americans, Renfrew delivered a powerful message: the FDA must better protect consumers, and the time to act is now. 

With the clean beauty sector expected to hit $22B by 2024, Beautycounter continues to push the industry forward with innovative product launches, sustainability, safety regulations, and advocacy efforts for cosmetic reform. One example of this is their recently released short documentary on their mica supply chain. For the past two years, they have been auditing their mica supply chain to ensure their mica is being sourced responsibly, as there are many unethical practices associated with how it's mined, including forced labor, child labor, and wage theft. By the end of 2020, Beautycounter will have physically audited all of their mica mines and be the first beauty brand to do so. With their work around mica, they are shedding light on the unethical issues in the supply chain and inspiring a movement of change across all industries who use the mineral.

Fast Company's editors and writers sought out the most groundbreaking businesses on the planet and across myriad industries. They also judged nominations received through their application process.

The World's Most Innovative Companies is Fast Company's signature franchise and one of its most highly anticipated editorial efforts of the year. It provides both a snapshot and a road map for the future of innovation across the most dynamic sectors of the economy.

"At a time of increasing global volatility, this year's list showcases the resilience and optimism of businesses across the world. These companies are applying creativity to solve challenges within their industries and far beyond," said Fast Company senior editor Amy Farley, who oversaw the issue with deputy editor David Lidsky.

Fast Company's Most Innovative Companies issue (March/April 2020) is now available online at, as well as in app form via iTunes, and on newsstands beginning March 17, 2020. The hashtag is #FCMostInnovative.

Beautycounter is the leader in the safer skin care and cleaner cosmetics category. The Santa Monica, CA-based brand drives a national movement for improved transparency and accountability in the beauty industry, including advocacy to update federal regulations that have stood largely unchanged since 1938. The company's mission is to get safer products into the hands of everyone. Beautycounter develops and distributes approximately 150 products across skin-care, color cosmetics, advanced anti-aging, kids, baby, and personal-care collections. Beautycounter is a Certified B Corporation. Founded by Gregg Renfrew in 2011, Beautycounter launched in 2013 as a direct-retail brand that is available online at, in retail boutiques in New York City, Denver, and a seasonal Nantucket pop-up, through strategic partnerships, and through approximately 45,000+ Consultants across North America. Beautycounter has received numerous awards, including Fast Company's Most Innovative Companies, Allure's Best of Beauty, Glamour's Beauty Awards, Refinery29's Innovators List, the NewBeauty Awards, WWD's 2019 Best-Performing Beauty Company (small cap), and the CEW's 2019 Indie Brand of the Year. For more information, please visit Follow along on social channels: Instagram: @beautycounter; Twitter: @beautycounterhq; Facebook: @beautycounterhq; YouTube: @beautycounter.  

Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. Since 2011, Fast Company has received some of the most prestigious editorial and design accolades, including the American Society of Magazine Editors' (ASME) National Magazine Award for "Magazine of the Year," Adweek's Hot List for "Hottest Business Publication," and six gold medals and 10 silver medals from The Society of Publication Designers. The editor-in-chief is Stephanie Mehta and the publisher is Amanda Smith. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with its sister publication, Inc., and can be found online at


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