Will M&S and eBay Make Sustainable Shopping Easier?
Marks & Spencer is opening its first dedicated resale service today, giving customers the chance to trade in used clothing, shoes and accessories through a new takeback scheme in partnership with resale specialist Reskinned and ecommerce giant eBay.
The move introduces a new way for shoppers to give their unwanted items another go-around, with professionally refurbished M&S pieces now listed for sale on the official M&S x eBay store.
It not only supports the resale of existing stock but also strengthens M&S’s broader commitment to sustainability under its Plan A initiative.
Giving fashion another life
The service is powered by Reskinned, a UK firm focused on garment repair, recycling and resale.
Together with eBay, they handle every step of the process. Customers begin by visiting M&S.com or scanning a QR code in-store, where they fill out a quick form and arrange a free local courier collection.
In return, for each submission containing at least one M&S-branded item, they receive a £5 voucher valid on a £35+ online spend on fashion, home or beauty products.
Once collected, all wearable items are cleaned, repaired and uploaded to the M&S x eBay store. Items deemed unfit for resale are repurposed or recycled. The aim is to extend the life of M&S garments, while helping reduce the estimated 700,000 tonnes of clothing binned in the UK each year.
Monique Leewenburgh, Director of Sourcing and Technology for Fashion, Home & Beauty at M&S, calls it a practical step for customers and a wider commitment from the brand itself: "At M&S, we are committed to supporting customers to do the right thing and playing our part in reducing textile waste.
"We’re delighted to be partnering with the pre-loved experts at eBay and Reskinned to launch a dedicated resale platform. This not only offers more ways for customers to give items Another Life, but also an opportunity for customers to purchase items they might have missed from previous seasons – which are pre-loved."
How resale fits into M&S’s bigger plan
This launch marks the final piece in M&S’s four-part circularity model: Rewear, Repair, Recycle and now Resale. Known as Another Life, it’s the umbrella initiative that brings M&S’s Plan A sustainability goals into focus across its Fashion, Home and Beauty categories.
M&S has worked on circular models for years. In 2008, it became the first major UK retailer to introduce a clothes recycling scheme. With resale added to the process, items returned in-store are now eligible to appear on the eBay shop.
From each item sold, M&S donates 15% of profits to Oxfam, its long-term partner, supporting poverty and inequality relief efforts.
The partnership also reflects wider trends in retail logistics and digital transformation. Traditional supply chains move goods from production to sale, but resale models require reverse logistics—where goods return from customers, are inspected, cleaned and reintroduced into inventory. This kind of integration helps reduce surplus stock, keeps existing items in use and cuts raw material demand.
By listing resale stock on eBay, M&S also gains a digital resale channel with built-in order tracking and customer support, extending the life of its inventory through previous-season items and making sustainability part of everyday shopping.
The business case for pre-loved clothing
eBay has spent decades promoting what it calls re-commerce—the buying and selling of second-hand goods.
Kirsty Keoghan, General Manager for European Fashion at eBay, says the partnership hits both environmental and retail goals: "M&S is a beloved British institution, known for its enduring quality and style, and a staple in wardrobes across the UK.
"Welcoming M&S to the eBay marketplace represents an exciting milestone in our mission to make circular fashion more accessible, appealing and scalable."
For Reskinned, the tie-up reflects its wider mission to shift fashion into more circular territory.
Co-Founder Matt Hanrahan explains: "At Reskinned our mission is to maximise the lifespan of clothing. We’re making it easy for brands and their customers to rehome unwanted clothes, whether that’s reselling, repairing or if it’s end-of-life recycling it responsibly. We’re determined to create a more sustainable clothing future for us all."
The government backs the plan too. Circular Economy Minister Mary Creagh adds: "Only government and businesses working together can stop fashion costing the earth, which is why I welcome this new initiative from M&S – a great way for consumers to be rewarded for providing a new home for old favourites."
Whether customers are clearing out their wardrobes or picking up a missed favourite from last season, the M&S x eBay store gives shoppers a way to re-engage with M&S’s signature styles, while supporting better outcomes for both people and planet.
