Coupa: Leveraging AI Power to Drive Business Growth

Procurement and supply chain sectors are poised at a critical juncture: either maintain traditional roles as back-office facilitators or advance into strategic growth drivers.
At the core of this evolution is the harnessing of AI, as articulated by Tricia Miller, the Global Procurement Executive at Coupa.
In her keynote at Procurement & Supply Chain LIVE London 2025, Tricia is set to delve into how AI is redefining the procurement landscape, transforming teams into pivotal players for business expansion.
The session, Unleash Your Team's Real Potential: The AI-Powered Future of Procurement and Supply Chain, is anticipated to highlight Coupa's innovative AI capabilities, which are crafted to produce significant outcomes.
The advancements span from dismantling financial silos and enhancing cash flow through automation to reinforcing supply chains with real-time collaborative tools.
To secure your ticket for PSC LIVE London, click here. βββββββ
Success through strategic procurement innovations
Narratives of transformation are increasingly emerging from procurement teams leveraging digital tools.
Rob Turner, Chief Procurement Officer at Deliveroo, is one such example. He recently explained how he spearheaded a comprehensive transformation of Deliveroo's procurement process, incorporating Coupa's source-to-pay (S2P) system and a robust risk management platform over an ambitious 13-month period.
Rob's approach was centred around becoming a trusted business partner, fostering value for both Deliveroo and its suppliers.
"Principally, it was all about understanding business needs and business requirements," he says. "Procurement, when I joined, was not the trusted partner the business needed it to be.β
This transformation initiative involved third-party cost management, process redesign and digital enablement, with a supportive diagnostic phase from PwC to validate savings opportunities, thus shifting procurement's role to one of a growth enabler.
Another prime example is Americana Foods, which has utilised Coupa's platform to optimise supplier engagements and harness data-driven insights for informed decisions.
American Foods aims to enhance its procurement initiatives and methodologies with Coupa's advanced technology. Coupa's AI, regarded as a key player due to its extensive global network data, offers a unique lens into spending habits, thus enhancing procurement strategies.
AI integration: Redefining workflows
A key focus at PSC LIVE London will be on Coupa's AI agents, designed to automate monotonous tasks, thereby liberating professionals to concentrate on strategic business operations.
This shift not only boosts efficiency but also enables procurement leaders to pivot their focus towards growth-centric activities.
Attendees at Procurement & Supply Chain LIVE London 2025 will gain insights from Tricia's expertise on the first day of the event, 23 September, at 1:05pm.
Her expertise in product marketing and community development at Coupa ensures alignment of strategies with customer needs, driving engagement and satisfaction.
Tricia's role involves spearheading cross-functional collaboration to enhance product adoption and customer experiences.
Her extensive career, including serving as Accenture's Managing Director and interim Chief Procurement Officer, underscores her ability to manage vast procurement operations, addressing around US$10bn in spend across a large-scale organisation.
About Procurement and Supply Chain LIVE London 2025
Procurement & Supply Chain LIVE is returning to the Business Design Centre in London for its annual Global Summit on 23-24 September.
This unmissable event is aimed at facilitating knowledge sharing and connections among the world's procurement and supply chain leaders.
Those attending can enjoy inspiring keynotes, engaging panels and exclusive workshops covering a diverse range of topics, including supply chain transformation, procurement technology, sustainability and ESG, AI, finance, logistics and supplier relationship management.
To secure your tickets, click here.


