4flow Optaire: AI-Driven Supply Chain Orchestration

Recently named a Leader in the 2026 Gartner Magic Quadrant for Specialist Supply Chain Strategy, Planning and Operations Consulting, 4flow is working to redefine how businesses can connect strategy to real-time decisions.

The company has launched optaire, a modular and AI-native platform which is built to enable end-to-end supply chain and logistics optimisation.

In today's volatile environment, businesses need to respond faster than ever to disruption. optaire aims to help businesses respond faster and develop resilience.

Detecting risks

Businesses around the world are working to navigate throughout volatile trade demands, with ongoing financial pressures from tariffs, instability due to conflict, emergency strategy shifts due to climate change and growing consumer demand reshaping operations every day.

4flow is aiming to make this process more straightforward, resulting in the launch of optaire. 4flow is a leading global provider of supply chain consulting, software and fourth-party logistics services. optaire is a modular, AI-native platform which is designed to drive supply chain optimisation, including ensuring businesses can respond faster, cut costs and develop lasting resilience.

"Geopolitical instability, high inflation and supply shortages are putting leaders under pressure to create flexible and resilient supply chains," explains Kai Althoff, CEO of 4flow.

"But fragmented systems create siloed, reactive decisions that slow down logistics, squeeze margins and create service failures. With optaire, businesses can continuously detect risks and model decisions to determine the best course of action and execute in real time. As a result, supply chain and logistics performance strengthen every day."

The platform connects network, logistics and risk management, helping businesses remain agile throughout turbulence. It can continuously sense changes, which also allows it to analyse scenarios and optimise decisions. As it embeds intelligence into every workflow, it can create alternative plans and act at a greater speed. Through this, there is more flexibility from the business, with more confident decision-making.

Supporting businesses through disruption

optaire utilises a shared data ontology, which means that the entire platform can operate from a single consistent view. This makes processes much more streamlined when turning data into better real-time decisions. Through this, organisations can see reduced logistics costs, improved On-Time In-Full (OTIF) commitments and also decreases time to resolution. 

Due to its modular format, businesses can implement it to expand without disrupting existing systems. This speeds up the integration process and reduces time spent on getting the systems working together. It is applied throughout the entire process – from planning to execution – to ensure it covers every basis and can spot risk at any time.

"Leaders can't afford to wait for the next planning cycle when disruption is happening now," says Natalia Andreyeva, Vice President of 4flow. 

"optaire gives them the ability to see what's happening, understand the tradeoffs and act in real time. That's what it takes to protect margins, hit service targets and build a supply chain that holds up under pressure."

Throughout using the platform, businesses can prove value quickly and scale with confidence, pointing it to the most disruptive pain points. optaire can then be used to build custom modules for specific challenges, ensuring the solution is right for them. It can seamlessly integrate into existing ERP, APS, TMS and WMS systems, meaning that teams do not need to overhaul their networks. 

As a result, business leaders can maintain confident and continuous execution, rather than be forced to adhere to reactive firefighting.