XPO Logistics adds augmented reality to the last mile experience

By James Henderson
XPO Logistics, the largest provider of last mile logistics for heavy goods in North America, today announced the planned addition of augmented reality t...

XPO Logistics, the largest provider of last mile logistics for heavy goods in North America, today announced the planned addition of augmented reality to its Ship XPO consumer self-service platform.

Shoppers will use the visualisation technology prior to the delivery of heavy goods, such as sofas, beds and appliances, to determine the ideal placement inside the home.

Troy Cooper, president of XPO Logistics, said, “Augmented reality is another innovation that our retail and e-commerce customers can offer to consumers, providing more control over the shopping experience.

“The technology creates a virtual image of how an item will look in a given room, dramatically decreasing the likelihood of returns. Augmented reality enhances the efficiency of the entire last mile process, reducing time inside the home and the risk of product damage.”

SEE ALSO:

XPO expects its visualisation technology to be available nationally on Ship XPO later this year.

The announcement follows the company’s recent addition of voice integration technology to Ship XPO, giving consumers the ability to track their purchases throughout XPO’s last mile network using Amazon Echo or Google Home.

In September 2017, XPO announced a major expansion of its last mile network that will position a total of 85 hubs within approximately 90% of the U.S. population this year. In February 2018, the company announced new last mile operations in five European countries.

Share

Featured Articles

Clothes manufacturers 'strategic over suppliers' - McKinsey

McKinsey survey finds market pressures are forcing clothes manufacturers to ditch shallow & fragmented supplier relations in favour of strategic approach

Data, visibility and the path to a resilient supply chain

The Beacon platform helps break down data silos, brings end-to-end supply chain visibility and delivers the resilience needed in an uncertain world

Global logistics news roundup: XPO, Uber Freight, Heineken

Uber Freight sets freight carbon reduction goals; XPO launches new multimodal Euro route; Heineken opens huge German distribution centre

Supply chain tech investment in Q3 fell away, says PitchBook

Digital Supply Chain

Supply chain 'forever about cost, quality and service'

Logistics

Huge US ports investment 'will benefit suppliers' - e2open

Logistics