Third Time's the Charm for iPad Supply Chain

By Freddie Pierce
Rolling out space-age products to the entire first world is no small feat, especially when you're held to the standard of Apple's passionate...

Rolling out space-age products to the entire first world is no small feat, especially when you're held to the standard of Apple's passionate - and passionately impatient - consumer base. Despite generally impressive supply chain operations, the last two iPad releases were mired by brief but tense disruptions.

Well no more! The latest iteration of the trend-setting iPad has been made available to anyone in the selected 35 countries who can pay for it, with 12 new countries being added to the mix by the end of this week. So far, Apple has managed to avoid any major complaints about service or delivery, satisfying exacting MacHeads everywhere.


·         The Coming Supply Chain Renaissance

·         Did Steve Jobs’ Death Shine a Light on the Supply Chain?

Click here to read the latest edition of Supply Chain Digital

It's likely that Apple's continuing management focus on its supply chain operations are to be credited with the flawless execution. Former supply chain chief and current CEO Tim Cook has shown real commitment to meeting the nearly insatiable customer demand for both product performance and precision support.

He's also seen fit to make substantial reforms in a supply chain that's often been criticized for its human cost, which included a rash of suicides at its principal supplier, Foxconn, as well as widespread labor abuses ranging from illegally low pay to mandatory 80-hour weeks.

As the iPad 3's well-executed release demonstrates, a critical public interest in Apple's supply chain operations can only make lives better - for suppliers and demanders both.

Click here to download Supply Chain Digital’s iPad app!


Featured Articles

Procurement talent 'must be retained not acquired'

Staff augmentation is a solution for onboarding new workers with the specific set of skills a company needs but these workers are outsourced, which is do

LinkedIn reacts to AWS Supply Chain: too narrow in scope?

As AWS Supply Chain's is unveiled, LinkedIn reacts to the latest tool to offer value chain visibility, with some calling for a broader feature set

S&OP planning in a state of flux, say EY & KPMG

Sales & operations planning experts from EY & KPMG say although the process is designed to allow businesses to cope with change S&OP is itself in flux

Conference Board maverick driving sustainability change


Automation & robotics – the future of sustainable logistics


Scoutbee & on making headway with supplier D&I