New ASOS warehouse to style customers worldwide

By Helen Adams
£90mn state-of-the-art fulfilment centre will serve ASOS customers in over 150 countries around the world in supply chain move

One of the world’s leading online fashion retailers, ASOS, has opened its brand-new state-of-the-art fulfilment centre in Lichfield, Staffordshire. ASOS was founded in London, England, where it remains headquartered and it has a revenue of £3bn. The company is known for its range of fashion choices, from loungewear to modest fashion, swimwear to Chakra crystal sets.

ASOS will invest a total of £90mn in the new fulfilment centre and will use it to serve customers in the UK and over 150 countries around the world.


ASOS to supply 150 countries as revenue booms

The facility will employ 2,000 people over the next three years, is being managed by GXO, and has already recruited more than 700 people.

ASOS expects to ship over 30 million units in the site’s first year and up to 4.5m units per week once the site is fully operational and automation is complete.

The site will enable ASOS to meet increasing customer demand and support its ambitions of reaching £7bn of annual revenue within the next three to four years.


A boost to the economy, local people & fashion

ASOS is delighted with the new warehouse and eyes expansion. ASOS currently operates three other fulfilment centres, in Barnsley, Berlin and Atlanta.

“We are thrilled to be celebrating the opening of our brand-new warehouse in Lichfield, which will support our ambitious international growth plans and bring a significant number of jobs to the area”, said Mat Dunn, Chief Operating Officer at ASOS. “Our choice of Lichfield reflects the skills and talent it has to offer and we’re looking forward to becoming part of the local community in the years ahead.”

“As we build back better from the pandemic, we want to level up our country with new jobs, and big investments from businesses like ASOS will play a major part in that", said Paul Scully, Business Minister. “It’s brilliant that ASOS – a British success story - is investing in Staffordshire with the creation of a new fulfilment centre and 2,000 jobs to boot, providing a welcome boost for the local economy and people in and around Lichfield.”

“Lichfield District is ideal as a location for ASOS’ new global warehouse as it sits in the middle of the country and is well connected to our road system”, said Michael Fabricant, MP for Lichfield. “But Lichfield is much more than that. It has a highly educated, well-motivated and skilled workforce so the District has attracted many hi-tech industries. In addition, it is a great place to live with lively night life combined with a historic centre. I welcome ASOS to Fradley and wish them the very best for the future.”

“It’s wonderful to be able to welcome ASOS to Lichfield District – we’re delighted ASOS selected this location to support the next stage of its global growth”, said Councillor Doug Pullen, Leader of Lichfield District Council. “As well as creating local employment and supply chain opportunities, I know ASOS are keen to play an active role in our community and I look forward to working with them in the years ahead. We are ideally located for this type of facility with a skilled local workforce, excellent infrastructure and a high quality of life.”


Featured Articles

Shortlist Announced – The Global P&SC Awards 2024

Procurement Magazine and Supply Chain Digital have released the 2024 shortlist for the inaugural Global Procurement & Supply Chain Awards

Suzano: Pioneering High-Capacity Electric Trucks

Suzano, the world’s largest producer of market pulp, is testing the first high-capacity electric truck, the Atlas, developed by VIX Logística

Etihad Cargo’s Bold Bid to Increase Global Capacity

Etihad Cargo, the cargo and logistics arm of Etihad Airways, is expanding in a bid to offer comprehensive air cargo solutions to its customers

CGI: AI Already a Key Area of Focus for Supply Chain Leaders

Digital Supply Chain

Three Months Until Procurement & Supply Chain LIVE London

Digital Supply Chain

Procurement & Supply Chain LIVE Announces Chicago Event 2025

Digital Supply Chain