Inside HMD Global's logistics operations

By Georgia Wilson
After speaking with Noha Samara, Head of Customer Logistics at HMD Global, we gained insight into the tech advances the company has made within its logi...

After speaking with Noha Samara, Head of Customer Logistics at HMD Global, we gained insight into the tech advances the company has made within its logistics operations.

This unique Finnish startup designs and delivers innovative and trusted products to bring back Nokia - one of the most loved and trusted brands globally - and has been doing so since 2016. 

“Our vision is to make mobile technology accessible for all, with devices that continue to evolve for the better. This is our brand promise; the promise we're keeping, today, for all our Android phones,” says Samara.

When it comes to the logistics operations of the company, Samara highlights the need for end-to-end visibility, “end-to-end visibility is critical for our business. It enables us to make more informed decisions at exactly the right time, in a dynamic and agile industry. To provide such service and visibility, we think it is best to have the latest cloud ERP system. We have developed both a global and regional dashboard to provide visibility to internal stakeholders, in addition to developing a supply chain system for both distributors and retailers to conduct order placement, processing, shipment tracking and invoicing.”

In addition to cloud ERP systems, Samara discussed the importance of artificial intelligence and automation within logistics and how the company has begun to adopt the technology. “New and innovative technologies are already impacting the existing supply chain operating models. With this digitisation of the supply chain, companies are able to address customers’ evolving requirements. In recent months, we have seen a rise in customers expecting these technologies to be in the palm of their hands. We currently use automation in our dashboards, customer reporting, SKU planning, shipment planning and supply allocation planning.” 

To read the full feature including the challenges of innovation, the company history and more - check out the February edition of Supply Chain Digital!

For more information on procurement, supply chain and logistics topics - please take a look at the latest edition of Supply Chain Digital magazine.

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