How Social Media Will Transform the Supply Chain

By Freddie Pierce
Social media may be ubiquitous, but its still in its infancy – especially considering the range of potential business applications. Most companie...

Social media may be ubiquitous, but it’s still in its infancy – especially considering the range of potential business applications.  Most companies already use social media as a way of interacting with their customers and keeping abreast of new trends, but that’s hardly the only or even the best way for globally sourced corporations to make most effective use of the new technology.

Real-time integration of advanced software – some already on the market, some in the developmental stages – already allows companies like Home Depot and Teva Pharmaceuticals to coordinate with the entire logistics network

That means internal reports can be processed with dramatic precision, and external players in supply and warehousing can communicate any potential problems before they happen.

SEE RELATED STORIES FROM THE WDM CONTENT NETWORK:

·         Apple supply chain under fire from Change.org protest

·         Homeland Security announces supply chain crisis plan

Click here to read the latest edition of Supply Chain Digital

Considering the fallout when companies don’t adequately manage their supply chain – not to mention the obvious gains to be gleaned from smooth logistics – it seems likely that companies won’t let themselves lag behind the curve on this one if they want to stay competitive.

Over the next couple of years, we’re probably going to see an explosion in the use of social media to strengthen supply chain operations.  Getting out ahead is the best way to make sure you reap the richest benefits – and all while spending even more time on Facebook.

Click here to download Supply Chain Digital’s iPad app!

Share

Featured Articles

EU Supply Chain Law: Key Supply Chain Consulting Firms

The EU Supply Chain Law, also known as the Corporate Sustainability Due Diligence Directive (CSDDD), is set to hold companies' supply chains to account

The Categories – Part 3: Procurement & Supply Chain Awards

Mark your calendars for the debut of The Global Procurement & Supply Chain Awards 2024 at Procurement & Supply Chain LIVE London on 24 September 2024

Meet our Sponsors: Procurement & Supply Chain LIVE New York

ProcessUnity, ServiceNow, and Beroe are sponsoring Procurement & Supply Chain LIVE New York, due to take place on 5-6 June 2024

The Categories – Part 2: Procurement & Supply Chain Awards

Digital Supply Chain

Top 100 Women 2024: Sheri Hinish, EY – No. 3

Digital Supply Chain

Top 100 Women 2024: Gretchen McCarthy, Target – No.2

Logistics