How Social Media Will Transform the Supply Chain
Social media may be ubiquitous, but it’s still in its infancy – especially considering the range of potential business applications. Most companies already use social media as a way of interacting with their customers and keeping abreast of new trends, but that’s hardly the only or even the best way for globally sourced corporations to make most effective use of the new technology.
Real-time integration of advanced software – some already on the market, some in the developmental stages – already allows companies like Home Depot and Teva Pharmaceuticals to coordinate with the entire logistics network.
That means internal reports can be processed with dramatic precision, and external players in supply and warehousing can communicate any potential problems before they happen.
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Considering the fallout when companies don’t adequately manage their supply chain – not to mention the obvious gains to be gleaned from smooth logistics – it seems likely that companies won’t let themselves lag behind the curve on this one if they want to stay competitive.
Over the next couple of years, we’re probably going to see an explosion in the use of social media to strengthen supply chain operations. Getting out ahead is the best way to make sure you reap the richest benefits – and all while spending even more time on Facebook.
