DHL: Strategy 2025

By Sean Galea-Pace
Supply Chain Digital examines the logistics giant DHL’s "Strategy 2025" amidst significant digital transformation in the industry. Having established...

Supply Chain Digital examines the logistics giant DHL’s "Strategy 2025" amidst significant digital transformation in the industry.

Having established its 2025 strategy, DHL is set to focus on harnessing the sustained potential for profitable long-term growth contained in its core logistics businesses over the next five years. It is expected that the company will spend around $2.2bn on digitalisation by 2025 as DHL seeks to accelerate its technology advancements.

“Deutsche Post DHL Group has never been in better shape. We are convinced that future growth will come from a consistent focus on our profitable core logistics businesses - and digitalisation will become the greatest lever,” commented Frank Appel, CEO of Deutsche Post DHL Group, during the presentation of “Strategy 2025” in Frankfurt. “We don’t need to reinvent ourselves. We will digitalise ourselves.”

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With DHL well-positioned in the logistics space, the company will utilise its experience gained to perform even better in its next cycle, following the success of its previous "Strategy 2020". “Experience shows that we are particularly successful whenever we use our resources and innovative capabilities to drive forward our profitable core logistics business,” added Appel. “For this reason, we have gradually disengaged non-core activities over the past few years and targeted investment into boosting the profitable long-term growth of our core businesses.”

By accelerating its digitalisation efforts, DHL is aiming to increase its overall efficiency in the long-term. The firm is expected to comprehensively modernise its IT systems, introduce new technologies, provide employees with targeted advanced training to operate the tech and to improve all its processes and services overall by 2025. “Moving forward, we will bundle our technological capabilities as a Group in global centres of excellence. Here, we will centrally develop key technologies like Internet of Things, IoT, and then provide them to our divisions. This way, we can leverage the strength of our Group to push forward our digitalisation,” added Appel.

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Image: Deutsche Post DHL Group

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