Companies collaborate to create GPS Fleet Tracking service

By Freddie Pierce
Two fleet management companies have collaborated to create new advanced tracking devices which help drivers to self-improve. GreenRoad, the leading dri...

Two fleet management companies have collaborated to create new advanced tracking devices which help drivers to self-improve.

GreenRoad, the leading driver performance management service for fleets, has collaborated with GPS Insight, a tracking and navigation facility to enhance products to combine the two companies’ service areas, which include tracking, navigation and driver performance management.


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The companies will provide a new service called GreenRoad Advanced Tracking, which will see GPS Insight adding optional tracking services onto GreenRoad’s existing performance monitoring devices. The end product is designed to provide fleet operators with the means to optimize fleet efficiencies such as fuel use and reduce the number of road accidents, in addition to optimising fleet efficiencies  

 “GPS tracking is a natural complement to the GreenRoad driver performance management offering”, said Robert Donat, CEO of GPS Insight. “With the combination of these two capabilities, fleet operators will have all they need to optimise fleet efficiencies and maximise driver productivity.”

“GreenRoad delivers the best drivers on the road—safe, fuel-efficient and green.  As we’ve collected feedback about what more we can offer, we’ve consistently heard requests for integrated, advanced GPS tracking.  The comprehensiveness, flexibility, and effectiveness of the GPS Insight service are truly impressive. Now, with the GPS Insight partnership, we can offer the tools to also create the most efficient fleets on the road.  It is a powerful combination,” said Jim Heeger, chief executive of GreenRoad.

The integrated solution, GreenRoad Advanced Tracking, will be available in the UK, U.S. and Canada by the end of the year.  


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