2016 the year of the seller: more than 2 billion items sold through Amazon Marketplace

By Dale Benton
Amazon has announced that in 2016, through its Fulfilment by Amazon (FBA) service, the company delivered more than 2 billion Marketplace items worldwide...

Amazon has announced that in 2016, through its Fulfilment by Amazon (FBA) service, the company delivered more than 2 billion Marketplace items worldwide.

In a “record breaking” year for the company, according to economic studies Amazon Marketplace has enabled over 600,000 new jobs outside of Amazon.

“Sellers are choosing Amazon because we help the build and grow their businesses,” says Peter Faricy, VP for Amazon Marketplace. 

And the success of the Fulfilment doesn’t stop there.

“As a growing business and brand owner, the Amazon Exclusives and FBA programs helped us accelerate our business to achieve more than 100 percent growth in sales this year,” said Ben Arneberg, co-founder of Willow & Everett.

 “The FBA service handles the work of packaging and shipping orders to customers, which gives us the time to create new products that customers will love. We had our most successful Black Friday and Cyber Monday ever, and on Prime Day earlier in the year our sales boomed more than 10x compared to last year.”

What is Amazon Marketplace?

Amazon Marketplace is a platform that enables users to sell new, used, collectable and refurbished items – alongside Amazon’s new items. Marketplace is a global platform, allowing sellers to list items and make them accessible to millions of Amazon customers the world over.

Fulfilment by Amazon?

Fulfilment by Amazon (FBA) is a service that makes sellers products available to customers all over the world, all the while using the world class fulfilment, fast shipping and acclaimed customer service that Amazon can offer.

Sellers that enable FBA will also have their products eligible for Amazon Prime.

2016 – a big year for FBA & Marketplace milestones

Amazon FBA delivered than 2 billion items worldwide, with active sellers using the FBA service growing by more than 70 percent.

Sellers from more than 130 different countries around the world fulfilled orders to customers in 185 countries, with sellers on Amazon who reached $100k in sales growing by 30 percent.

During the Holiday Season, sellers worldwide received more than 28 million orders on Cyber Monday, while FBA items shipped worldwide grew more than 50 percent year over year during the holiday season.

Other highlights for Amazon in 2016 included the expansion of Amazon Mexico, which enabled more than 20,000 domestic and international sellers to add more than 50 million products offers available to Mexican customers.

Sellers over at Amazon Canada achieved an astonishing $1billion in sales.

The Pan-European FBA program was rolled out, allowing sellers to build their international business by selling across all Amazon European Markets while shipping inventory to just one destination.

Amazon hosted more than 300 women-owned businesses in Seattle for the first-ever Amazon Marketplace Women’s Entrepreneur Conference.


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