UPS teams up with IMG to sponsor college sports
College football begins in earnest this week, highlighted by big-time matchups like No. 3 Oregon vs. No. 4 LSU and No. 5 Boise State at No. 19 Georgia. The minds that run college football are excited about something other than the start of the season, however.
IMG created the first national marketing platform in college athletics, and it was revealed that United Parcel Service will be the first to take advantage of it. The big brown trucks we’ve all grown accustomed to around the world will be in charge of logistics, package-delivery and retail shipping service for 68 schools.
The deal also includes radio and television advertising during IMG broadcasts of football and men’s basketball and ads in programs and on college athletics’ websites.
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“Big brands like UPS are realizing the attractiveness of the largest, most affluent, best-educated fan base in sports,” IMG VP of Strategic Communications Andrew Giangola told Forbes. “These fans have a special, intense passion for their alma mater and favorite teams, which makes collegiate marketing so sports.”
The IMG and UPS deal is also believed to be the largest “non-network TV sponsorship in the history of college sports,” George Pyne, President of Sports and Entertainment at IMG Worldwide told Forbes.
“College sports provides a compelling communications platform to share the message that whether you’re a small business owner or a championship football coach, UPS’ master of logistics can help you succeed,” UPS VP of Sponsorships and Events said of the IMG deal.
Elon Musk's Boring Co. planning wider tunnels for freight
Elon Musk’s drilling outfit The Boring Company could be shifting its focus towards subterranean freight and logistics solutions, according to reports.
A Boring Co. pitch deck seen and shared by Bloomberg depicts plans to construct wider tunnels designed to accommodate shipping containers.
Founded by Tesla CEO Musk in 2016, the company initially stated its mission was to offer safer, faster point-to-point transport for people, particularly in cities plagued by traffic congestion. It also planned longer tunnels to ferry passengers between popular destinations across the US.
The Boring Co. completed its first commercial project earlier this year in April. The 1.7m tunnel system is designed to move professionals between convention centres in Las Vegas using Tesla EVs. It says the Las Vegas Convention Centre Loop can cut travel time between venues from 45 minutes to just two.
Boring Co.'s new freight tunnels
The Boring Co.'s new tunnel designs would allow freight to be transported on purpose built platforms, labelled as “battery-powered freight carriers”. The document shows that, though the containers could technically fit within its current 12-foot tunnels, wider tunnels would be more efficient. Designs for a new tunnel, 21 feet in diameter, show that they can comfortably accommodate two containers side-by-side, with a one-foot gap between them.
The Boring Co.’s new drilling machine, dubbed Prufrock, can tunnel at a rate of one mile per week, which is six times faster than its previous machine, and is designed to ‘porpoise’ - mimicking the marine animal by ‘diving’ below ground and reemerging once the tunnel is complete.
Tesla’s supply chain woes
Tesla is facing its own supply chain and logistic issues. The EV manufacturer has raised the price of its vehicles, with CEO Musk confirming the incremental hike was a result of “major supply chain pressure”. Musk replied to a disgruntled Twitter user, confused as to why prices were rising while features were being removed from the cars, saying the “raw materials especially” were a big issue.
Car manufacturing continues to be one of the industries hit hardest by a global shortage in semiconductor chips. While China’s chip manufacturing levels hit an all-time high in May, and the US is proposing a 25% tax credit for chip manufacturers, demand still outstrips supply. Automakers including Volkswagen and Audi have again said they expect reduced vehicle output in the next quarter due to a lack of semiconductors, with more factory downtime likely.
Top Image credit: The Boring Company / @boringcompany