UK drivers are using smartphones on the job
Top fleet firms are leading smartphone adoption in the workplace, according to a new survey of UK fleet decision makers.
The study entitled ‘Fleet Leaders Embracing Mobile Technology Potential’, found that fleet managers are leading smartphone adoption and work-related app usage. Conducted by driver performance management firm GreenRoad, the study reported that 66 percent of fleet leaders report that most of their managers now carry a smartphone at work.
The survey determines that more and more drivers are putting their smartphones to use in the workplace, with 43 percent using smartphone or mobile apps for fleet management activities, including fleet tracking plus more advanced fleet and driver related services.
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Of the fleet leaders surveyed, 41% expect manager fleet app adoption to continue increasing. Survey respondents said that as more managers receive smartphones and are trained on how to use them in their jobs, the more effective and efficient they will be at managing their fleets.
“This tidal wave of smartphone adoption mirrors what’s going on in the broader business landscape. Business managers in every industry are realising the advantages of having information at their fingertips, and the ease of using a mobile computing platform,” said Tanya Roberts, senior vice president of marketing for GreenRoad..
According to the survey, 35 percent of respondents are using job-specific apps, often for navigation, whereas a further 17 percent of fleet managers are expected to deploy additional smartphone apps for drivers in the coming year.
We expect to see driver adoption increase as more compelling driver-centric apps are brought to market, and as fleets learn about these options,” continued Roberts. “Of course, distracted driving is also a concern so it’s important for any app provider to make accommodations for safety.”
Cainiao Network Launches Customer-Centric Logistics
As the logistics division of the Alibaba Group, Cainiao Smart Logistics Network has decided to provide its Southeast Asian customers with unsurpassed service during its annual shopping festival. Based on customer feedback surveys, the company will expand its real-time customer service support and speed up delivery times. ‘By expanding and deepening our services, we aim to provide a stronger logistics infrastructure that can bolster the booming eCommerce sector, support merchants’ expansion into new markets and diversify retail options for consumers’, said Chris Fan, Head of Cross-Border, Singapore, Cainiao Network.
Who Is Cainiao?
According to TIME Magazine, Cainiao ‘is far from a typical logistics firm’. The company controls an open platform that allows it to collaborate with 3,000 logistics partners and 3 million couriers. This means that merchants can choose the least expensive and most efficient shipping options, based on Cainiao’s real-time logistics analytics. The company’s goal is to ship packages anywhere in the world in under 72 hours—and for less than US$3.00.
For countless small business owners around the world, from coffee-growers to textile-weavers, this could change everything. Usually, it costs about US$100 to ship a DHL envelope from Shanghai to London in five days. Cainiao aims to change that. Said its CEO Wan Lin: ‘The biggest barrier to globalisation is logistics’.
What’s Part of the Upgrade?
Throughout the Tmall festival, Cainiao’s logistics upgrade will be divided into four critical segments:
- Real-time customer service support. Cainiao has launched a direct WhatsApp channel for customers to receive logistics updates and ask questions.
- Expansion of air freight parcel size and weight limits. Packages can now be up to 30 kilograms or 1-metre x 1.6 meters to help ship large items such as furniture.
- Daily air and sea freight connections. Shipping frequency will almost double to seven times weekly to maintain resilience and efficiency.
- Compensation for lost or damaged packages. Customers will be reimbursed up to RMB 2,000 (US$311).
Where is the Company Headed?
From June 1st to June 20th, the finale of Tmall, Cainiao will ensure that its customers feel confident in the company’s ability to deliver their packages. Despite global shipping delays due to COVID, the show will go on. Said Fan: ‘This series of customer-centric logistics upgrades reaffirms our goal of pursuing value-added services to enhance customers’ shopping experience while mitigating challenges posed by external factors’.
Furthermore, Cainiao has recently expanded its Southeast Asian operations, achieving revenue growth of 68% year-over-year. In Malaysia, the logistics operation has partnered with BEST Inc. and Yunda; in Singapore, the company has partnered with Roadbull, Park & Parcel, and the Singapore Post. And if its recent measures help retain and grow its customer base, the company will be well-poised to lead the industry in resilient and customer-centric global logistics. ‘COVID-19 made everyone realise how important the logistics infrastructure backbone is’, said Wan. ‘And it gave us a peek at what Cainiao should look like in three years’.