May 17, 2020

Top 10 tips for running a profitable freight brokerage

Supply Chain Digital
Supply Chain
supply chain news
Freddie Pierce
6 min
Smartphones can be valuable tools in freight brokerage
Written byGeorge Chelebievof the Bryant Surety Bonds blog Are you thinking of getting a slice of that sweet logistics cake? Are you already in the busi...

Written by George Chelebiev of the Bryant Surety Bonds blog

Are you thinking of getting a slice of that sweet logistics cake? Are you already in the business and looking to keep your portion of the cake? Running a Freight Brokerage today looks very tempting when you take into account the recent decrease of the property brokerage industry by more than 38 percent. While you may feel like you’re merely surviving as a freight broker or even like you’re still in the danger zone, the truth is that the current landscape is optimal for innovation. Now is the time to try something new and outshine the competition.

Consider these 10 tips as a starting point for entrepreneurs like you, striving to keep their business successful. Our list ranges from simple, yet innovative, hacks you can try out  today to bigger strategies that will boost your freight brokerage in the long run.

1. Design The Greatest Business Plan

Managing your freight brokerage is a lot easier when you are aware of everything that goes into it. Design a detailed business plan that covers everything from the the cost of an office, software and equipment, to long term goals. Such a plan will bring into focus optimization opportunities, and will serve as a road map to success. We recommend using the US Small Business Administration’s nifty online tool for step-by-step business plan building.

2. Take Advantage of Smartphones

Smartphones are popular for a reason – mobile apps. These little tools can be a source of invaluable information that will help you with business analysis. GPS tracking, delivery logs and confirmation apps are certainly great, but things start to get really interesting with even more site-specific apps that can track, for example, fuel efficiency. Such apps provide various statistics that will take your micromanagement to a whole new level. Read more on logistic mobile apps to start using them as soon as possible!

3. Give Freight Management Software a Try

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Mobile apps are a great aid for certain tasks, but nothing beats freight management software when it comes to in-depth management. Solutions like Cerasis Rater nearly eliminate manual tasks, and have consolidating shipment and multiple transit shipment capabilities, all in the name of optimizing your business. Cerasis Rater digs even deeper to produce various customizable reports and it even tracks customer satisfaction.

4. Be Location Aware

When thinking about business opportunities and expansion do you keep your location in mind? Have you considered neighboring counties? You most definitely should. Forbes has put together a list of the fastest growing counties in the USthat might help you with ideas of where to look for potential clients. These counties have a steadily increasing demand for housing, furniture, cars, food and beverages and this is exactly where freight brokerage thrives.

5. Crowdfund Your Freight Brokerage

Or don’t. With such a specific strategy, the chances that you could benefit from a crowdfunding campaign are about 50-50. On the one hand, the practice of funding a project or business endeavor by a large number of people presents excellent opportunities for rapid expansion and even some marketing exposure. On the other, funds are slow to arrive and a failed campaign can have a negative effect on your brand image. The SBA has put together an excellent blog post on whether you should crowdfund your small business or not, accompanied with some tips on how to successfully run a crowdfunding campaign.

6. Be The Proactive Entrepreneur

With the downsizing of the industry, waiting around for business opportunities simply won’t cut it.  You’ll have to create them yourself in order to stand out and prosper. Go out and approach potential shippers and once you find them, don’t wait for them to call. After you have sent a set-up package, check on them and offer help if needed. Such an attentive attitude pays back.

And don’t forget about your online presence. After you’ve set up your company website, go ahead and add a blog. Today’s blog systems are user-friendly and you don’t have to be an IT pro to take advantage of one. Blogging frequently will show shippers you are active, it will raise your authority, and make your business easier to discover on the web. All of these ultimately bring in more clients.

7. Reach out

Being proactive shouldn’t be limited to looking for new shippers. Active networking presents numerous partnership opportunities and keeps you updated with up-to-date industry trends. Not all social networks are created equal when it comes to business, though. Facebook and Twitter might be popular among end customers, but LinkedIn is where the professionals lurk. Numerous groups are available to join with Transport Network Freight Brokers Logistics getting the most attention with almost 2,500 members.

8. Identify a Niche freight broker 3.jpg

This is where marketing analysis comes into play. Do your research, organize the data and make an educated choice of whether and how you need to restructure your business. Take factors such as geography and type of cargo into account and keep in mind that the niche you stumble upon might require innovative developing. Don’t take the easy way out -instead try to pave an original path for the business you want to run.

9. Never Stop Learning

Thanks to the Internet, education has never been easier. In addition to full online classes, there are numerous free webinars, case studies and reports you can learn from. They’re valuable resources which can keep you up to date with the industry at minimum or no cost. Logistic Dynamics provides an extensive list of resources, freely available on the web.

10. Consider What Shippers Look For

The first thing that shippers want to know is whether your business is licensed and bonded properly. And with the recent 75K Broker Bond, shippers have become much more vigilant about it. The price of the bond has gone up and it’s now more than ever that freight brokers need adequate freight broker bonding solutions.

The list of things that shippers are interested in continues – they’ll be interested in the quality of your billing department, the cargo insurance options you provide, your carrier selection policy, and even just how well you communicate. These criteria directly affect your brand image, so do your best to excel at every level.

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A common theme we’ve been trying to emphasize all along is the absolutely crucial role of the strive for business development. Trying out innovative business practices will not only save you from becoming a yet another victim to the 75K bond, but it could also bring your freight brokerage up to a whole new level, increasing your profits, your stability, and your overall success.

Now it’s your turn! What creative strategies do you use to support your business and keep profitability up? Share your thoughts in the comments below.

About the author

George Chelebiev is a man with broad interests and a current contributor for the Bryant Surety Bonds blog, where he writes about surety bonds and licensing. He spends substantial amount of time analyzing the constant changes and developments in the surety bonding industry.



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Jun 8, 2021

DHL Claim Multi-Sector Collaboration Key to Fighting COVID

3 min
Global logistics leader DHL’s new white paper highlights what supply chain professionals have learned one year into the pandemic

Since January, global logistics leader DHL has distributed more than 200 million doses of the COVID vaccine to 120+ countries around the globe. While the US and UK recently rolled out immunisation plans to most citizens, countries with less developed infrastructure still desperately need more doses. In the United Arab Emirates (UAE), which currently has one of the highest per-capita immunisation rates, the government set up storage facilities to cover domestic and international demand. But storage, as we’ve learned, is little help if you can’t transport the goods.


This is where logistics leaders such as DHL make their impact. The company built over 50 new partnerships, bilateral and multilateral, to collaborate with pharmaceutical and private sector firms. With more than 350 DHL centres pressed into service, the group operated 9,000+ flights to ship the vaccine where it needed to go. 


Public-Private Partnerships

With new pandemic knowledge, DHL just released its “Revisiting Pandemic Resilience” white paper, which examined the role of logistics and supply chain companies in handling COVID-19. As Thomas Ellman, Head of Clinical Trials Logistics at DHL, said: “The past one year has highlighted the importance of logistics and supply chain management to manage the pandemic, ensure business continuity and protect public health. It has also shown us that together we are stronger”. 


Multisector partnerships, DHL said, enabled rapid, effective vaccine distribution. While international scientists developed a vaccine in record time—five times faster than any other vaccine in history—manufacturers ramped up production and logistics teams rolled out distribution three times faster than expected. When commercial routes faced backups, logistics operators worked with military officers to transport vaccines via helicopters and boats. 


In the UAE, the public-private HOPE Consortium distributed billions of COVID-19 doses to its civilians as well as other countries in need by partnering with commercial organisations such as DHL. For the first time, apropo for an unprecedented pandemic, logistics companies made strong connections with public health and government.


“While the race against the virus continues, leveraging the power of such collaborations and data analytics will be key”, said Katja Busch, Chief Commercial Officer DHL and Head of DHL Customer Solutions & Innovation. “We need to remain prepared for high patient and vaccine volumes, maintain logistics infrastructure and capacity, while planning for seasonal fluctuations by providing a stable and well-equipped platform for the years to come”. 


How Do We Sustain Immunisation? 

By the end of 2021, experts estimate that we need approximately 10 billion doses of vaccines—many of which will be shipped to areas of the world, such as India, South Africa, and Brazil, that lack significant infrastructure. This is perhaps the greatest divide between countries that have rolled out successful immunisation programmes and those that have not. As Busch noted, “the UAE’s significant investments in creating robust air, sea, and land infrastructure facilitated logistics and vaccine distribution, helping us keep supply chains resilient”. 


Neither is the novel coronavirus a one-time affair. If predictions hold, COVID will be similar to seasonal colds or the flu: here to stay. When fall comes around each year, governments will need to vaccinate the world as quickly as possible to ensure long-term immunisation against the virus. This time, logistics companies must be better prepared. 

Yet global immunisation, year after year, is no small order. To keep reinfection rates low and slow the spread of COVID, governments will likely need 7-9 billion annual doses of the vaccine to meet that mark. And if DHL’s white paper is any judge of success, multi-sector supply chain partnerships will set the gold standard.

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